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Managing Electronic Media
The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.
Managing Electronic Media
What's Ahead; Case Study 5.1 Performance Reports; Case Study 5.2 Setting the Budget; References; CHAPTER 6. Media Consumers: Measurement and Metrics; Chapter Objectives; Audiences: Consumers and Customers, Viewers, Listeners, Readers, Users, Players, Friends, and Followers; Research and Content; A Day in the Life of Debbie Carter; Identifying Market Segments; Summary; What's Ahead; Case Study 6.1 Audiences and Programming; References; CHAPTER 7. Managing the Production Process; Chapter Objectives; Introduction; The Many Languages of Digital Creation; Traditional Production.
The New News
The New News offers an approachable, practical guide to the 21st-century newsroom, equipping journalists with the skills needed to work expertly, accurately, and efficiently across multiple media platforms. Emphasizing the importance of verification and authentication, the book shows how journalists adapt traditional practices of information-gathering, observation, interviewing, and newswriting for online publications. The text includes comprehensive coverage of key digital and multimedia competencies – capturing multimedia content, "doing" data journalism, mobile reporting, working in teams, participating with global audiences, and building a personal brand. Features developed exclusively...
Digital Rights Management
Van Tassel lays out the arguments of all sides, giving executives the knowledge they need to make informed decisions about how they can best employ content protection and DRM technologies as they pursue successful and profitable content business strategies."--Jacket.
Digital TV Over Broadband
Digital TV Over Broadband: Harvesting Bandwith offers a clear overview of how technological developments are revolutionizing television. It details the recent shift in focus from HDTV to a more broadly defined DTV and to the increasing importance of webcasting for interactive television. Digital Television examines the recent industry toward a combination of digital services, including the use of the new bandwidth for additional channels of programming, as well as some high definition television. The book discusses the increasingly rapid convergence of telecommunications, television and computers and the important role of the web in the future of interactive programming. This new edition not only covers the new technology, but also demonstrates practical uses of the technology in business models.
Interactive Television Production
Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers. This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read fr...
Blue Sky
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Computerization and Controversy
The Second Edition of Computerization and Controversy: Value Conflicts and Social Choices is a collection of 78 articles that examine the social aspects of computerization from a variety of perspectives, many presenting important viewpoints not often discussed in the conventional literature. A number of paired articles comprise thought-provoking head-on debate. Fields represented include computer science, information systems, management, journalism, psychology, law, library science, and sociology. This volume introduces some of the major controversies surrounding the computerization of society and helps readers recognize the social processes that drive and shape computerization. Division int...
Designing and Developing Programs for Gifted Students
Designing and Developing Programs for Gifted Students presents the insights and experience of practitioners in the field of gifted education to explore how gifted programs work, what they can do for families, and the steps others have taken to develop successful programs in different environments. This joint publication with the National Association for Gifted Children provides readers with the information and tools necessary for designing and developing gifted programmes in any school district. The chapters are compiled in such a way to be accessible by researchers, non-specialists, teachers and administrators. Gifted programmes are a lot of work and often require great vision and resilienc...
