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Brand Portfolio Strategy
In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity. Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions. Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.
Designing for the Homeless
"An eye opener. The subject of homelessness has often been discussed, but no one before has cut such a broad swath through the subject. There is no other book that deals with the architecture of homelessness."—Robert Gutman, author of Architectural Practice: A Critical View "Davis lays out a compelling case for us all, especially designers, to get involved in solutions for the problem of homelessness. He discusses the plight of the homeless in terms that make them real, and his chapter on the costs of homelessness lays out the argument for involvement in very practical terms."—Michael Underhill, Professor, School of Architecture at Arizona State University
Helping Your Child Sleep Through the Night
Offers advice to parents on how to promote good sleeping habits in children and solve the sleeping problems from infancy to five years old
Calgary
None
The Oxford Handbook of Infant, Child, and Adolescent Sleep and Behavior
A compendium of the state-of-the-art for empirically-based basic and applied science and treatment information about infant, child, and adolescent sleep and behavior for behavioral scientists, educators, policymakers, and clinicians.
It Pays to Talk
Does your family talk about money? Do your kids understand your money values? Do you and your mate agree on how you spend and invest your money? Do you know if your parents are financially secure? These are the questions that Carrie Schwab-Pomerantz and her father, Charles Schwab, ask at the beginning of this invaluable family financial primer. The authors acknowledge that these are difficult questions but stress that families must grapple with them and come up with answers. Despite the proliferation of the financial news media, money remains a taboo subject in most families. Often the mere thought of talking about money with a family member causes enormous personal stress and confusion. But...
The Pushbutton Guide to Microsoft Office
Microsoft Office, a suite containing several of Microsoft's most popular software packages, sold nearly two million units worldwide in 1993. This guide takes the fast and fun approach to learning the Office applications, providing the key to the wealth of toolbar icons, buttons, and on-screen toggles that let you bypass menu commands and dialog boxes to get instant results.
The Charles Schwab Guide to Finances After Fifty
Here at last are the hard-to-find answers to the dizzying array of financial questions plaguing those who are age fifty and older. The financial world is more complex than ever, and people are struggling to make sense of it all. If you’re like most people moving into the phase of life where protecting—as well as growing-- assets is paramount, you’re faced with a number of financial puzzles. Maybe you’re struggling to get your kids through college without drawing down your life’s savings. Perhaps you sense your nest egg is at risk and want to move into safer investments. Maybe you’re contemplating downsizing to a smaller home, but aren’t sure of the financial implications. Possi...
The Second Half of Your Life
NEW EDITION - COMPLETELY REVISED AND UPDATED WITH NEW CHAPTERS ADDED. The Second Half of Your Life is a groundbreaking book which offers advice and answers to women in the second half of their life. Using the hormonal changes that occur around menopause as a springboard to transition from a womanâe(tm)s reproductive years to her self-productive years, Shaw Ruddock gives positive, life-affirming guidance on how to make the second half of life, the best half. Drawing on extensive experience, research and interviews, Jill Shaw Ruddock explores what can hold women back at this important stage in their lives, and how to harness the new-found focus this stage in life brings i.e. the rest of your ...
The Everything Baby's First Year Book
The first twelve months of your child's life can be as challenging as they are rewarding. From birth through baby's first birthday, this revised edition guides you through all the critical milestones, focusing on such topics as: Breastfeeding and bottle-feeding Preparing food, including organic options and food allergies Tracking baby's development Traveling with baby Choosing safe toys and games This edition includes completely new material on: Baby sign language Juggling parenting and a career Bottle safety Making your own baby food Playgroups The latest research on vaccines This guide also includes updated medical information, a detailed explanation of baby gear (what parents really need, and what they don't), and a new chapter on returning to work. You will reach for this valuable resource time and again as you make your way through these exciting months with your beautiful new baby!
