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Anything For a T-Shirt
Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping its rewards.” So begins this inspiring chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts—and vision—into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit for all. Forging a path across the city’s five boroughs, the marathon covers a daunting 26.2-mile course. Ron Rubin’s fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world...
The Tower of Power
The Tower of Power provides the reader with a rare glimpse into an American institution, the car business, and is written with such an insider's knowledge, truthfully showing---without any melodrama---all the grief and ugliness as well as the joy and beauty that surrounds so many of these cunning, calculating and captivating characters' lives, that you'll remember them long after you've finished reading the book---especially when you realize that they're all bit players in this tragic/comedy called life and that one of them could have easily been you.
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Runner's World
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Black Belt
The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.
The MMA Encyclopedia
' "Did you see the big fight this weekend'" The question used to be about boxing matches, when the giants of the fight world were Mike Tyson and Roy Jones. Now fans are leaving the sweet science in droves for the combat sport of the future: mixed martial arts (MMA). MMA has drawn millions on cable and network television, as well as out-performed professional wrestling and boxing on pay-per-view. Fans are attracted to the sport, but unlike boxing (where strategy and technique are limited to using both your left and right hands), an MMA fight can be surprisingly complicated. The MMA Encyclopedia puts the fighters, the facts, and the fundamentals of the world's fastest growing sport at your fingertips as the definitive reference guide to mixed martial arts. The encyclopedia will break the MMA language barrier for those who don't know a wristlock from a wristwatch, while at the same time offering perspective and analysis that will entertain the hardcore fan who already has the basics down pat. With three appendices that detail the results of every MMA'fight in history, this the ultimate reference book for the ultimate sport.
Black Belt
The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.
Black Belt
The oldest and most respected martial arts title in the industry, this popular monthly magazine addresses the needs of martial artists of all levels by providing them with information about every style of self-defense in the world - including techniques and strategies. In addition, Black Belt produces and markets over 75 martial arts-oriented books and videos including many about the works of Bruce Lee, the best-known marital arts figure in the world.
