Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
The Strategic Management of Information Systems
A comprehensively updated revision of a book regarded by many as one the leading and authoritative titles for practitioners, academics and students in the domain of information systems and technology (IS/IT) strategy. Presents a structured framework with tools, techniques and ways of thinking which provide a practical approach to building a digital strategy, expressed primarily in the language of business and management. Brings together the implications of the significant advances in IT and the most useful current thinking, research, and experiences concerning the business impact and strategic opportunities created by IS/IT. Peppard and Ward discuss the key questions that managers have to grapple with of where, when and how to invest in IS/IT, which is why a IS/IT (or digital) strategy is required.
Governance And Management Of Technical Institutions
In Indian context.
Taking the Reins as CIO
An executive’s transition into any leadership role can be a challenge. Such transitions do not always go smoothly, and the negative consequences can be significant. This is particularly so for Chief Information Officers (CIOs), as the role has evolved significantly over the years yet remains deeply ambiguous. This is despite information and technology moving from the periphery of an organization to a fundamental driver of innovation and competitive advantage. This book is to help the newly appointed CIO “take charge”: the process of learning and taking action that the newly appointed CIO goes through until s/he has mastered the new assignment in sufficient depth to be effective in the ...
Customer Relationship Management
Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme. The book backs up these five processes - strategy development, value creation, channel and media integration, information management and performance assessment - with 16 best practice case studies which set the universal theory in a specific practical context. These feature a range of companies, including Orange, Brittania, Homebase, Canada Life, Sun Microsystems, Natwest, Sears, Roebuck & Co., Nortel Networks and Siemens. The book concludes with interviews from four thought leaders, offering a 'futures' vision forum for CRM. Customer Relationship Management is a vital instrument for anyone who needs to know how to develop and measure effective CRM within an organization. It includes overviews and key learning points preceding each case study, and a summary chapter to draw out the most salient lessons from CRM best practices. For practitioner or academic alike, this is essential reading.
The Innovative CIO
“Does your organization fumble when it comes to innovation? ‘The Innovative CIO’ presents a pragmatic guide to overcoming the 10 ‘innovation killers’ within your company.” --Dennis McCafferty “CIO Insight”, 1/23/2013 (www.cioinsight.com/it-management/innovation/slideshows/ten-ways-to-kill-innovation/) “Are you unwittingly stifling your employees’ entrepreneurial spirit? ‘The Innovative CIO’ discusses ‘innovation killers’ that could be holding back your small business or startup.” --Paul Shread “TIME/Business & Money”, 1/29/2013 (business.time.com/2013/01/29/removing-barriers-to-innovation/#ixzz2JSrUlD3A) The Chief Information Officer’s influence in the bus...
Five Years of IT Management Improvement
This publication showcases the results of a handful of graduates of the postgraduate Master of IT Management at TU Delft. It presents summaries of eight theses written between 2003 and 2008, selected to provide an excellent picture of the full range of graduation projects. Since all of these theses focus on real-life management problems, they have gone on to influence processes and progress within a range of business environments. This overview therefore not only gives you an insight into an academic program, but also into the IT issues that have helped shape various organizations.
The Dynamics of Change
Giving a fascinating insight into the world of change and transition, this radical book, aimed at both organizational change practitioners and academics, tackles the fundamental question ‘what is change?’ The answers it seeks will significantly improve attempts to manage change more effectively. Innovative and absorbing, it charts a journey through a range of subjects including complexity science, nuclear physics, climatology, chemistry and chaos theory examining the change phenomena and the lessons it has to offer organizational and system thinkers. Key features include: * a review of the organisational change literature * an introduction to systems thinking * a change framework built up from key change building blocks * examples of change dynamics from the natural and physical sciences, and how they apply to our understanding of change within organisations * numerous summary tables and illustrative graphics This book, the first devoted entirely to exploring what change is as a phenomenon, has a uniquely rigorous scientific approach. It will be a valuable resource for students and professionals alike in the field of business and organizational change.
The Business-Oriented CIO
The Business-Oriented CIO: A Guide to Market-Driven Management introduces the Market Driven Management approach, which applies and adapts some of the best for-profit business thinking for use by CIOs and IT managers. IT departments are integral parts of businesses; if the electronic components like e-commerce sites fail, the business will come to a screeching halt. Run your IT department like a business rather than a reactive entity that only functions to fix problems, and transform your image from that of service center to a true business partner.
Marketing Plans
The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step proc...
Strategic Customer Management
Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
