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The League
The epic tale of the five owners who shepherded the NFL through its tumultuous early decades and built the most popular sport in America The National Football League is a towering, distinctly American colossus spewing out $14 billion in annual revenue. But it was not always a success. In The League, John Eisenberg focuses on the pioneering sportsmen who kept the league alive in the 1920s, 1930s, and 1940s,when its challenges were many and its survival was not guaranteed. At the time, college football, baseball, boxing, and horseracing dominated America's sports scene. Art Rooney, George Halas, Tim Mara, George Preston Marshall, and Bert Bell believed in pro football when few others did and ultimately succeeded only because at critical junctures each sacrificed the short-term success of his team for the longer-term good of the league. At once a history of a sport and a remarkable story of business ingenuity, The League is an essential read for any fan of our true national pastime.
That First Season
The story of a team, a town, and a leader: Vince Lombardi’s first year as head coach of the Green Bay Packers, and how he turned them into a powerhouse. The once-vaunted Green Bay Packers were a laughingstock by the late 1950s. They hadn’t fielded a winning team in more than a decade, and were close to losing their franchise to another city. They were in desperate need of a savior—and he arrived in a wood-paneled station wagon in the dead of winter from New York City. In a single year, Vince Lombardi—the grizzled coach who took no bull—transformed a team of underachievers into winners and resurrected a Wisconsin city known for its passion for sport. He would lead them to championship to championship, and bring out the best in players including Bart Starr, Jim Taylor, Willie Davis, Forrest Gregg, and many more. From an award-winning sportswriter, That First Season is “a compelling read about perhaps the most compelling coach ever to stride an NFL sideline” (Washington Times). “Richly detailed in seamless prose, this is historical sportswriting at its finest.”—Lars Anderson, New York Times bestselling author of The Mannings: The Fall and Rise of a Football Family
Mammals of the Neotropics, Volume 3
This volume provides a survey and synthesis of current knowledge of the more than 650 species of land and marine mammals found in Ecuador, Peru, Bolivia, and Brazil, as well as information on the mammalian fossil record, current biodiversity, and biogeography of this region. Chapters present up-to-date taxonomic information, ecological and behavioral characteristics, conservation status, and distribution maps for most species. Copyright © Libri GmbH. All rights reserved.
Ten-Gallon War
“It’s every bit as fascinating to read about the battles between the Cowboys and the Texans as it is to follow today’s never-ending NFL dramas.” —Mike Florio, ProFootballTalk In the 1960s, on the heels of the “Greatest Game Ever Played,” professional football began to flourish across the country—except in Texas, where college football was still the only game in town. But in an unlikely series of events, two young oil tycoons started their own professional football franchises in Dallas the very same year: the NFL’s Dallas Cowboys, and, as part of a new upstart league designed to thwart the NFL’s hold on the game, the Dallas Texans of the AFL. Almost overnight, a bitter feu...
Cotton Bowl Days
A lifelong Dallas Cowboy fan, the author presents a look at growing up with his favorite men, profiling the then-young team's players, their city, and the Cotton Bowl.
The Longest Shot
On the first Saturday in May every year in Louisville, Kentucky, shortly after 5:30 PM, a new horse attains racing immortality. The Kentucky Derby is like no other race, and its winners are the finest horses in the world. Covered in rich red roses, surrounded by flashing cameras and admiring crowds, these instant celebrities bear names like Citation, Secretariat, Spectacular Bid, and Seattle Slew. They're worth hundreds of thousands of dollars. But in 1992, a funny thing happened on the way to the roses. The rattling roar of 130,000 voices tailed off into a high, hollow shriek as the horses crossed the finish line. Lil E. Tee? ABC broadcasters knew nothing about him, but they weren't alone. ...
From 33rd Street to the Camden Yards: an Oral History of the Baltimore Orioles
In From 33rd Street to Camden Yards, John Eisenberg, a critically acclaimed sports writer and longtime sports columnist for the Baltimore Sun, brings to life the epic saga of baseball's winningest franchise from 1960-97, using the best sources possible--the voices of the players, managers, coaches, owners, front office officials, and others who have helped make the Orioles a secular religion in a city that calls itself Baseball City, USA. Relying on storytelling flair, persistent research, and an eye for detail that marked his much-praised football memoir, Cotton Bowl Days, and utilizing knowledge and insights culled from fifteen years of award-winning reporting, Eisenberg turns dozens of hours of interviews with Hall of Famers and reserve infielders alike into a vivid, fast-moving oral history--the first ever of the Orioles. John Eisenberg has had exclusive access to such star Orioles as Earl Weaver, Ken Singleton, Cal Ripken, Jr., Jim Palmer, and Frank Robinson--as well as to current owner Peter Angelos. In total, he interviewed over 90 individuals for this book, making From 33rd Street to Camden Yards a rich, rewarding book that defines the Orioles and the Orioles experience.
Always Be Testing
Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives I...
The Great Match Race
The Great Match Race is a captivating account of America's first sports spectacle, a horse race that pitted North against South in three grueling heats. On a bright afternoon in May 1823, an unprecedented sixty thousand people showed up to watch two horses run the equivalent of nine Kentucky Derbys in a few hours' time. Eclipse was the majestic champion representing the North, and Henry, an equine arriviste, was the pride of the South. Their match race would come to represent a watershed moment in American history, crystallizing the differences that so fundamentally divided the country. The renowned sportswriter John Eisenberg captures all the pulse-pounding drama and behind-the-scenes tensions in a page-turning mix of history, horse racing, and pure entertainment.
Doctors' Decisions and the Cost of Medical Care
This book is an introduction to the research that has elucidated the reasons doctors practice the way they do and make the decisions they do. It reviews the complex array of motivations in medical practice. The book also reviews the programs that have been used to change physicians' prescription of medical services, including education, feedback, participation, administrative rules, incentives, and penalties.1: Understanding variations in physicians' practice patterns. 2: Changing physicians' practice patterns. 3: Directions for research on physician utilization
