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Dark Reservations
Winner of the Tony Hillerman Prize In John Fortunato's Dark Reservations, Bureau of Indian Affairs Special Agent Joe Evers still mourns the death of his wife and, after a bungled investigation, faces a forced early retirement. What he needs is a new career, not another case. But when Congressman Arlen Edgerton's bullet-riddled Lincoln turns up on the Navajo reservation---twenty years after he had disappeared during a corruption probe---Joe must resurrect his failing career to solve the mysterious cold case. Partnering with Navajo Tribal Officer Randall Bluehorse, his investigation antagonizes potential suspects, including a wealthy art collector, a former president of the Navajo Nation, a po...
Miracle of Effort
Miracle of Effort: Thalia’s Autism Journey is the story of Thalia being diagnosed with autism spectrum disorder when she was two years old and her journey to graduating college and becoming an elementary school teacher. Through Thalia’s journey, this book aspires to offer a sense of what children with autism and their families go through. The book takes the reader through the experiences, the emotions, the challenges confronted, the sacrifices demanded, and the decisions that needed to be made at different stages of a child’s life. Thalia’s family is at the center of this story. There were several critical decisions made by Thalia’s parents, Donnie and Lorena. They were confronted ...
Sports Sponsorship
This book focuses on how the sponsorship of sports works: the costs, the goals, evaluation and selection of the property a sponsor chooses, how to activate a sponsorship, how to create a brand association, public relations and brand image possibilities. Anything is possible in a sponsorship, it is simply what the sponsor and the property can agree to during their negotiations. There is, for example, the opportunity for product category exclusivity--no competing brand at a particular location. With the audience being harder to reach because of technology, sponsorship continues to be a viable way to obtain brand exposure and better connect a brand with a consumer. With global sponsorship spending totaling more than $51 billion, it is clear that many companies see this as an important promotional communication strategy. Instructors considering this book for use in a course may request an examination copy here.
Embracing the Exile
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Digger
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Commissioner
In The Commissioner, John A. Fortunato looks at how Rozelle elevated the NFL from a disparate, 12-team league in 1960 to the colossus it is today. He also critiques a number of Rozelle's more controversial decisions, such as the gambling suspensions of Alex Karras and Paul Hornung in 1963 and his decision to play games on the Sunday following the Kennedy assassination the same year. Rozelle also endured two players' strikes (one of which involved the controversial use of replacement players) and an antitrust action brought against him by the USFL. Finally, an entire chapter is devoted to his battles, both in and out of court, with Raders' owner Al Davis.
Making Media Content
Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of mass media organizations as they determine what content they present to their audiences through broadcast, publication, or electronic access. The work focuses on the internal and external influences on media content, laying out the various processes and opening up the topic for further consideration. This book will appeal to academics in mass media, especially those studying the relationship between mass media organizations and public relations, and advertisers. Practitioners of the media, public relations, and advertising fields would be interested because there are practical applications to their industries and explanations of the communication interactions between these groups.
Making the Cut
The success of the PGA Tour lies in the compelling stories of the individual quests for achievement--making the tournament cut, winning a tournament, qualifying for the FedEx Cup Playoffs, and the ultimate challenge of making it onto the Tour, where victory is often determined by a single stroke. Based on interviews with more than twenty professional golfers, this book provides new insight into the PGA Tour system, the events affecting tournament outcomes, and the career-changing opportunities that result.
The Ultimate Assist
The book reveals the many different broadcast strategies that are employed by the NBA and television networks to make the televising of an NBA game more appealing to fans. The book provides the perspective of the people who are the most responsible for creating The Ultimate Assist."--BOOK JACKET.
The Cycle of Coalition
Presents a theory and analysis of the relationship between parties and voters throughout the legislative period under coalition governance.
