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Smart Engagement
Businesses that thrive in the 21st century will be those that are smart about "engagement". These businesses are the best at adapting to changing societal concerns, expectations, risks and opportunities and they know how to generate sustainable outcomes.However, while many companies talk a lot about stakeholder engagement, very few do it in a way that genuinely contributes to business success. In many cases companies engage the wrong people on the wrong issues at the wrong time; they plan too much and do too little; they slide into PR-mode or they undermine relationships by creating expectations that can't be met.Smart Engagement can help you plan an engagement programme that is integrated i...
The Trusted Executive
SHORTLISTED: CMI Management Book of the Year 2017 - Commuter's Read Category (previous edition) The Trusted Executive helps leaders deliver outstanding results, create inspiring relationships and provide a positive contribution through the power of trustworthy leadership. In the shifting world of business, affected by trends involving robotics, AI, data privacy, the #metoo movement, climate crisis, employment rights and income inequality, trust and truthfulness have become the agenda. But how can business leaders and executives build trust in an untrusting world? The Trusted Executive, gives leaders the tools to build trust by focusing on ability, integrity and benevolence. Providing a range of tools, exercises, examples and case studies, the fully updated edition will help readers: - Understand the primary role of trust as a leadership skill - Build trust around themselves as a leader, and develop role modelling behaviours - Lead transformation change within their own organization - Develop strategies to deal with unwanted violations of trust within their business
MBA in Action
In MBA in Action you will discover how MBA models can help you to a clearer understanding of the business issues you face. You can use them to analyse the structures and data you already have to refine your business strategy. They are not simply classroom exercises, MBA models really work if you know how to apply them in the real world!In this book you will also find lessons from real business situations – turnarounds, cash problems, development, buying, selling, merging, and closing companies – and each situation is illuminated by an MBA model. Essential reading for anyone considering – or already doing – an MBA and to the general business community and business students. MBA in Action aims to demystify MBA jargon and inject some humour into business lifeThrough MBA in Action you will benefit from John’s insight into a practitioner’s experience of running different businesses for over 30 years, thus providing business education, MBA education and, importantly, knowledge of how to apply this theory in the real world.
MBA in Marketing - City of London College of Economics - 10 months - 100% online / self-paced
Overview An MBA in Marketing (or Master of Business Administration) is a degree that will prepare you for leading positions in marketing such as Chief Marketing Officer. Content - What is Marketing? - Marketing Management - Marketing Management Philosophies - Marketing Challenges into the Next Century - Marketing and Society: Social Responsibility and Marketing Ethics - Social Criticisms of Marketing - Citizen and Public Actions to Regulate - Business Actions Towards Socially Responsible - Principles for Public Policy Towards Marketing - Strategic Marketing Planning - The Global Market Place - Business Markets and Business Buyer Behaviour - Market Information and Marketing Research - Core Strategy - Digital Marketing Strategy - Customer Relationship Management - E-Commerce - Fundamentals of Management - And many more Duration 10 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
Executive MBA in IT - City of London College of Economics - 12 months - 100% online / self-paced
Overview An MBA in information technology (or a Master of Business Administration in Information Technology) is a degree that will prepare you to be a leader in the IT industry. Content - Managing Projects and IT - Information Systems and Information Technology - IT Manager's Handbook - Business Process Management - Human Resource Management - Principles of Marketing - The Leadership - Just What Does an IT Manager Do? - The Strategic Value of the IT Department - Developing an IT Strategy - Starting Your New Job - The First 100 Days etc. - Managing Operations - Cut-Over into Operations - Agile-Scrum Project Management - IT Portfolio Management - The IT Organization etc. - Introduction to Proj...
The History of UK Business and Management Education
Draws together the main influences that have resulted in the impressive emergence of business schools in the UK. This book intends to fill this gap by identifying the main institutions and individuals involved.
The Alcalde
As the magazine of the Texas Exes, The Alcalde has united alumni and friends of The University of Texas at Austin for nearly 100 years. The Alcalde serves as an intellectual crossroads where UT's luminaries - artists, engineers, executives, musicians, attorneys, journalists, lawmakers, and professors among them - meet bimonthly to exchange ideas. Its pages also offer a place for Texas Exes to swap stories and share memories of Austin and their alma mater. The magazine's unique name is Spanish for "mayor" or "chief magistrate"; the nickname of the governor who signed UT into existence was "The Old Alcalde."
