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Foundations of Corporate Heritage
Heritage is increasingly recognised as a significant corporate concern, with corporate heritage brands and identities often forming an important part of a nation's patrimony. Foundations of Corporate Heritage explains the principles, processes, strategic significance – and challenges – of corporate heritage formation and management. This scholarly but accessible anthology includes seminal articles on the territory and also includes five new contributions with questions for study and reflection with students on executive/taught courses in mind. With contributions from the leading international experts in corporate heritage, this book examines the research foundations of the area and applications in practice. It will be important supplementary reading for students, practitioners and specialists in corporate marketing brand management and marketing communications, as well as tourism, hospitality and heritage studies.
no. 1. A-E
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Living With a Serial Killer
When Delia Balmer entered into a relationship with the attentive John Sweeney, she had no idea he was a serial killer. At first he was caring but over the course of their relationship he became violent and controlling. On more than one occasion he held Delia hostage and tortured her. Chillingly, he also confessed to the murder of his previous girlfriend. After one serious assault, Sweeney was released on bail, and left her in the utmost fear knowing that he would return to finish her off. After a final frenzied attack leaving Delia on the brink of death, Sweeney went on the run. Astonishingly, it would take the police six years to capture and convict Sweeney of multiple murders. This is her compelling memoir.
Revealing the Corporation
An international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Gateway to the West
This edition of Gateway to the West has been excerpted from the original numbers, consolidated, and reprinted in two volumes, with added Publisher's Note, Tables of Contents, and indexes, by Genealogical Publishing Co., SInc., Baltimore, MD.
