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Communications Writing and Design
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
The Best Olympics Ever?
Uses the Sydney Olympics as a prism through which to explore recent Olympic scandals, media coverage, reform efforts, and controversies.
Online Computation and Competitive Analysis
Contains theoretical foundations, applications, and examples of competitive analysis for online algorithms.
Statistical Reasoning in Medicine
Employing a conversational format and consciously de-emphasizing computational devices, this text focuses instead on the features of experimental design that either clarify or blur p value interpretation, so as to make statistical reasoning accessible to the uninitiated. Through careful, deliberate thought this book provides the non-mathematician with a foundation for understanding the underlying statistical reasoning process in clinical research. It recognizes the inevitable tension between the mathematics of hypothesis testing and the ethical requirements in medical research and concentrates on resolving these issues in p value interpretation.
Web Portfolio Design and Applications
"This book defines and gives an overview of the web portfolio and how it is being used in academic programs and professional scenarios"--Provided by publisher.
Knowledge Networks
Knowledge Networks: Innovations Through Communities of Practice draws on the experience of people who have worked with CoPs in the real world and to present their combined wisdom in a form that is accessible to a wide audience. CoPs are examined from a practical, rather than a purely academic point of view. The book also examines the benefits that CoPs can bring to an organization, provides a number of case studies, lessons learned and sets of guidelines. It also looks at virtual CoPs and to the future by asking 'what next?' This book is a resource for all people who work with CoPs - both in academia and in the real world.
Information Communication Technologies: Concepts, Methodologies, Tools, and Applications
The rapid development of information communication technologies (ICTs) is having a profound impact across numerous aspects of social, economic, and cultural activity worldwide, and keeping pace with the associated effects, implications, opportunities, and pitfalls has been challenging to researchers in diverse realms ranging from education to competitive intelligence.
