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Too many working professionals still subscribe to the old Milton-Friedman logic that "businesses' sole purpose is to generate profit for shareholders." In this revolutionary book, authors John Wood and Amalia McGibbon show once and for all that cause is not the enemy of commercialism, but perhaps the new key to it. Based on over 100 interviews with entrepreneurs, executives and front-line staff, Wood and McGibbon provide a breath-taking tour of this new and inspiring world. You'll learn from mom-and-pop shops and corporate giants like Google and Goldman Sachs why corporate social responsibility is more than just a buzzword or publicity stunt, but instead represents the new competitive advantage. You'll learn how to: - win the war for talent - create a compelling bond with customers - motivate employees - reduce attrition - appease the regulators - and create a positive buzz on social media Purpose Incorporated is a "permission slip" to those businesspeople who want to have a positive impact on the world, but worry the corner office or cubicle isn't the place for it.
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Baltimore's African-American population--nearly 27,000 strong and more than 90 percent free in 1860--was the largest in the nation at that time. Christopher Phillips's Freedom's Port, the first book-length study of an urban black population in the antebellum Upper South, chronicles the growth and development of that community. He shows how it grew from a transient aggregate of individuals, many fresh from slavery, to a strong, overwhelmingly free community less wracked by class and intraracial divisions than were other cities. Almost from the start, Phillips states, Baltimore's African Americans forged their own freedom and actively defended it--in a state that maintained slavery and whose white leadership came to resent the liberties the city's black people had achieved.
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