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Branding
Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
John F. Kennedy and the Liberal Persuasion
The first serious study of his discourse in nearly a quarter century, John F. Kennedy and the Liberal Persuasion examines the major speeches of Kennedy’s presidency, from his famed but controversial inaugural address to his belated but powerful demand for civil rights. It argues that his eloquence flowed from his capacity to imagine anew the American liberal tradition—Kennedy insisted on the intrinsic moral worth of each person, and his language sought to make that ideal real in public life. This book focuses on that language and argues that presidential words matter. Kennedy’s legacy rests in no small part on his rhetoric, and here Murphy maintains that Kennedy’s words made him a mo...
Red Noise
Caught up in a space station turf war between gangs and corrupt law, a lone asteroid miner decides to take them all down. When an asteroid miner comes to Station 35 looking to sell her cargo and get back to the solitude she craves, she gets swept up in a three-way standoff with gangs and crooked cops. Faced with either taking sides or cleaning out the Augean Stables, she breaks out the flamethrower.
How To Design Trademarks & Logos (Graphic Designers Library)
The only truly comprehensive guide to designing trademarks and logos -- from the initial idea to the final design.
Intermarket Analysis
Praise for INTERMARKET ANALYSIS "John Murphy has done it again. He dissects the global relationships between equities, bonds, currencies, and commodities like no one else can, and lays out an irrefutable case for intermarket analysis in plain English. This book is a must-read for all serious traders." -Louis B. Mendelsohn, creator of VantagePoint Intermarket Analysis software "John Murphy's Intermarket Analysis should be on the desk of every trader and investor if they want to be positioned in the right markets at the right time." -Thom Hartle, President, Market Analytics, Inc. (www.thomhartle.com) "This book is full of valuable information. As a daily practitioner of intermarket analysis, I...
Spars and Rigging
Important study describes every improvement made in seafaring equipment up to the mid-19th century — from anchors, bobstays, booms, and cat-head stoppers, to a flying jib, halliards, nippers, and topsail buntlines. 218 illustrations.
Technical Analysis of the Financial Markets
John J. Murphy has now updated his landmark bestseller Technical Analysis of the Futures Markets, to include all of the financial markets. This outstanding reference has already taught thousands of traders the concepts of technical analysis and their application in the futures and stock markets. Covering the latest developments in computer technology, technical tools, and indicators, the second edition features new material on candlestick charting, intermarket relationships, stocks and stock rotation, plus state-of-the-art examples and figures. From how to read charts to understanding indicators and the crucial role technical analysis plays in investing, readers gain a thorough and accessible overview of the field of technical analysis, with a special emphasis on futures markets. Revised and expanded for the demands of today's financial world, this book is essential reading for anyone interested in tracking and analyzing market behavior.
Return of the Stupid Sock Creatures
John Murphy, author of Stupid Sock Creatures, and his creative crew have figured out new ways to build bodacious bodies from socks and invented a slew of facial features. Some critters have wings and some stand on tripod legs. ... Thanks to John's easy-to-understand diagrams and humorous instructions, nothing is intimidating.--P. [4] of cover.
The Remarkable Surgical Practice of John Benjamin Murphy
Internationally known as a medical pioneer, John Benjamin Murphy treated those injured in the Haymarket Riot and gave medical testimony afterward. His help was sought when Theodore Roosevelt was shot in Milwaukee. Many of Murphy's innovations remain current today in areas including physical examination, experimental surgery, appendicitis, intestinal amastomosis, bone grafting, joint surgery, and nerve repair. This wide-ranging collection offers a comprehensive picture of a man whose publicity seeking roused the animosity of some of his colleagues, but who remained in the forefront of his profession for more than thirty years. The volume includes many of Murphy's own notes on surgical and other medical procedures, an overview of his medical practice and life, more than eighty-four photographs, and an extensive bibliography.
