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Magic Lantern Empire
Magic Lantern Empire examines German colonialism as a mass cultural and political phenomenon unfolding at the center of a nascent, conflicted German modernity. John Phillip Short draws together strands of propaganda and visual culture, science and fantasy to show how colonialism developed as a contested form of knowledge that both reproduced and blurred class difference in Germany, initiating the masses into a modern market worldview. A nuanced account of how ordinary Germans understood and articulated the idea of empire, this book draws on a diverse range of sources: police files, spy reports, pulp novels, popular science writing, daily newspapers, and both official and private archives. In...
The Ultimate Secrets of Advertising
Represents the first attempt to demonstrate, with the use of a substantial database, the full panoply of advertising's effect on consumer purchasing of a brand. John Philip Jones provides 'inside' information about how advertising works, if it works, and how much of it works. In addition, he explains how to present, determine, measure, and analyze the medium- and long-term effects of advertising--COVER.
Mao
One of the great figures of the twentieth century, Chairman Mao looms irrepressibly over the economic rise of China. Mao Zedong was the leader of a revolution, a communist who lifted hundreds of millions out of poverty, an aggressive and distrustful leader, and a man responsible for more civilian deaths than perhaps any other historical figure. Now, four decades after Mao's death, acclaimed biographer Philip Short presents a fully updated and revised edition of his ground-breaking and masterly biography. Vivid, uncompromising and unflinching, Short presents in one-volume the man behind the propaganda - his family, his beliefs and his horrors. In doing so he shows us both the human being Mao was, and the monster he became.
Mao
Mao Zedong was a defining figure of the twentieth century. Military strategist, statesman, fiendishly clever politician, philosopher and poet, no man has so profoundly influenced the fate of China's people since the First Emperor of Qin unified the country and built the Great Wall 2,000 years ago. The revolution engineered by Mao dragged almost a quarter of the world's people out of medieval splendour and squalor into the modern age. In this meticulously researched account, Philip Short draws on extensive interviews and on a wealth of previously secret documentary material to present for the first time a complete portrait of this bewilderingly complex and versatile leader. He traces Mao's de...
Pol Pot
Pol Pot was an idealistic, reclusive figure with great charisma and personal charm. He initiated a revolution whose radical egalitarianism exceeded any other in history. But in the process, Cambodia desended into madness and his name became a byword for oppression. In the three-and-a-half years of his rule, more than a million people, a fifth of Cambodia's population, were executed or died from hunger and disease. A supposedly gentle, carefree land of slumbering temples and smiling peasants became a concentration camp of the mind, a slave state in which absolute obedience was enforced on the 'killing fields'. Why did it happen? How did an idealistic dream of justice and prosperity mutate into one of humanity's worst nightmares? Philip Short, the biographer of Mao, has spent four years travelling the length of Cambodia, interviewing surviving leaders of Pol Pot's Khmer Rouge movement and sifting through previously closed archives. Here, the former Khmer Rouge Head of State, Pol's brother-in-law and scores of lesser figures speak for the first time at length about their beliefs and motives.
Flip Your Coin
Before now flipping a coin settled who took which side and who first passes the ball in a game of soccer. John Philip advances to change all that conception in this provocatively inspirational and motivational articulation of sublime thoughts which is set to rock bookshelves around the world. FLIP YOUR COIN grapples with existential issues and answers deep-seated question of everyday life situation. This literary menu will be both satiating and salutary for attentive minds and those who are desirous of integral growth and better striving in a world infested with lots of puzzles.
Banda
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Already Gone
A gripping and compulsive thriller from the author of The Couple in Room 13 Jake Reese is an ordinary guy with an ordinary job, trying to block out the memory of his violent past by planning for the future with his new wife, Diane. But the past has a habit of refusing to stay buried… When two men attack Jake in a car park and cut off his ring finger, he tries to dismiss it as an unlucky case of being in the wrong place at the wrong time. But when events take a more sinister turn and Diane goes missing, Jake knows he can no longer hide from the truth. As he embarks on a mission to find Diane, Jake finds himself dragged back into the life he thought he had walked away from forever and the da...
How To Read Sade
John Philips introduces the Marquis de Sade's highly original and thoroughly subversive depiction of human sexuality and the philosophical and political thinking that underpins it. He shows how, though Sade's work continues to shock, it can also be seen as the logical conclusion of eighteenth-century materialism. As the only writer of his time who dared to put the body at the centre of philosophy, Sade has a unique place in the history of modern thought. Extracts are taken form the whole range of Sade's writings, including The 120 Days of Sodom, Philosophy in the Boudoir, Juliette and his Last Will and Testament.
An Imperial Homeland
At the turn of the twentieth century, depictions of the colonized world were prevalent throughout the German metropole. Tobacco advertisements catered to the erotic gaze of imperial enthusiasts with images of Ovaherero girls, and youth magazines allowed children to escape into “exotic domains” where their imaginations could wander freely. While racist beliefs framed such narratives, the abundance of colonial imaginaries nevertheless compelled German citizens and settlers to contemplate the world beyond Europe as a part of their daily lives. An Imperial Homeland reorients our understanding of the relationship between imperial Germany and its empire in Southwest Africa (present-day Namibia...
