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Understanding Variable Stars
This book was first published in 2007. Variable stars are those that change brightness. Their variability may be due to geometric processes such as rotation, or eclipse by a companion star, or physical processes such as vibration, flares, or cataclysmic explosions. In each case, variable stars provide unique information about the properties of stars, and the processes that go on within them. This book provides a concise overview of variable stars, including a historical perspective, an introduction to stars in general, the techniques for discovering and studying variable stars, and a description of the main types of variable stars. It ends with short reflections about the connection between the study of variable stars, and research, education, amateur astronomy, and public interest in astronomy. This book is intended for anyone with some background knowledge of astronomy, but is especially suitable for undergraduate students and experienced amateur astronomers who can contribute to our understanding of these important stars.
Teaching and Learning Astronomy
Based on papers and posters presented by experts at a Special Session of the International Astronomical Union, this volume highlights the many places for astronomy in the curriculum. It covers relevant education research and "best practice"; strategies for pre-service and in-service teacher education; the use of the Internet and other technologies; and the role that planetariums, observatories, science centers, and organizations can play. It concludes by addressing how the teaching and learning of astronomy can be improved worldwide.
The Study of Variable Stars Using Small Telescopes
The techniques of visual, photographic and photoelectric measurement of variable stars are accompanied by specific examples of the type of scientific results that can be and have been obtained.
New Trends in Astronomy Teaching
How do students learn astronomy? How can the World-Wide Web be used to teach? And how do planetariums help with educating the public? These are just some of the timely questions addressed in this stimulating review of new trends in the teaching of astronomy. Based on an international meeting hosted by the University of London and the Open University (IAU Colloquium 162), this volume presents articles by experts from around the world. The proceedings of the first IAU Colloquium (105), The Teaching of Astronomy, edited by Percy and Pasachoff, were first published in 1990 and soon became established as the definitive resource for astronomy teachers. Astronomy education has advanced enormously in the intervening 7 years, and this sequel will inspire and encourage teachers of astronomy at all levels and provide them with wealth of ideas and experience on which to build.
The Teaching of Astronomy
This book stems from the proceedings of the International Astronomical Union Colloquium 105. Every facet of the teaching of astronomy is explored by the contributors. Courses, training and teaching techniques form a large sector of the book. Practical information on computers, textbooks and astronomical equipment is given, linking in with chapters on student projects and teaching techniques. The philosophical aspects and the history of astronomy are described in a chapter entitled astronomy and culture. Popularisation of astronomy is discussed including the role of planetariums and the contribution of amateur astronomers. This comprehensive and well illustrated book offers a unique overview of international teaching technology and expertise that will serve as a lasting guide to astronomers involved in education.
Astronomy Education
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Advertising Communications and Promotion Management
This edition of this bestselling advertising and promotion management text contains a wealth of radically new material, although it is still based on the highly-regarded Rossiter and Percy framework. It is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising. Although much of the coverage is radically new, the text is based upon the highly-regarded Rossiter-Percy framework for advertising communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream advertising with corporate communications, direct response advertising, and promotions. A completely new section, Part 5, covers integrated communications strategy. Part 6 on Media Strategy has been expanded to incorporate both traditional advertising media and the new media. A broader perspective has been taken throughout the new edition, with more emphasis on corporate communications and business products and services in addition to the traditional focus on consumer packaged goods.
Marketing Communications
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective, providing students with a practical planning system and a seven-step approach to creating a comprehensive marketing plan. The new SAGE Marketing Communications textbook is a contemporary evolution of the well-known Rossiter and Percy Advertising and Promotion Management textbook, which at its peak was adopted by six of the top 10 U.S. business schools – Stanford, Wharton, Columbia, Berkeley, UCLA, and Northwestern – as well as by the London Business School, Oxford’s Said Business School, and by most of the top business schools in Europe such a...
The Teaching of Astronomy
This book stems from the proceedings of the International Astronomical Union Colloquium 105. Every facet of the teaching of astronomy is explored by the contributors. Courses, training and teaching techniques form a large sector of the book. Practical information on computers, textbooks and astronomical equipment is given, linking in with chapters on student projects and teaching techniques. The philosophical aspects and the history of astronomy are described in a chapter entitled astronomy and culture. Popularisation of astronomy is discussed including the role of planetariums and the contribution of amateur astronomers. This comprehensive and well illustrated book offers a unique overview of international teaching technology and expertise that will serve as a lasting guide to astronomers involved in education.
