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International Business
For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.
Conducting Market Research for International Business
This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
International Business, Global Edition
For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.
A Framework of International Business
For International Business courses. A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.
The International Business Environment
Managers and executives who work in international trade and foreign direct investment are acutely aware of the importance of the governmental, intergovernmental, and systemic factors that regulate, facilitate, and/or complicate the conduct of international business (IB). But most managers and executives have limited or no expertise in these factors
Managing Cultural Differences
This new eighth edition provides a leading edge text that provides insight for interacting with other cultures, working on cross-cultural teams and provides a framework for building long-lasting relationships in a diverse global business environment.
Marketing Strategy in Play
The ideas presented in this book explain marketing thinking and how to cultivate it, and ultimately, the ways in which marketplace differences are created. Instead of offering marketing steps, processes, and models, the focus here is on developing the practitioner's thinking rather than providing some formulaic series of steps, processes, and/or models based upon someone else's thinking. This provocative perspective requires a deeper reading and thinking about many of the familiar notions found in marketing. For example, why compete? It is written for serious practitioners interested in breaking from the familiar ways of doing things and in search of unique approaches to stimulate their own thinking that is effective for any organization large or small.
