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International Business: Strategy, Management, and the New Realities
  • Language: en
  • Pages: 676
International Business
  • Language: en
  • Pages: 576

International Business

For courses in international business. International Business: The New Realities caters to a post-millennial student audience, the most diverse and educated generation to date. The book connects to students of the technological age, facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors understand and speak to what motivates this group, also known as Generation Z -- their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain skills they can apply towards meaningful jobs. By addressing their interests and issues such as the competitive job market and challenges faced by advanced economies, the text engages students in the material and preps them for successful careers in international business.

Conducting Market Research for International Business
  • Language: en
  • Pages: 130

Conducting Market Research for International Business

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

A Framework of International Business
  • Language: en

A Framework of International Business

  • Type: Book
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  • Published: 2013
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  • Publisher: Pearson

For International Business courses. A concise but thorough review of essential concepts and techniques. The Cavusgil/Knight/Riesenberger author team's new textbook A Framework of International Business concentrates on new realities in international business, emerging markets, and small and medium-sized enterprises.

International Business, Global Edition
  • Language: en
  • Pages: 625

International Business, Global Edition

For courses in International Business. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States An innovative teaching and learning system that captures the spirit of International Business. Based on the authors’ collective teaching and working experience–as well as discussions with hundreds of practitioners, students, and faculty–International Business: The New Realities is a complete teaching and learning system that seamlessly integrates cases, exercises, and videos.

International Business
  • Language: en
  • Pages: 670

International Business

  • Type: Book
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  • Published: 2008
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  • Publisher: Unknown

For undergraduate and graduate level International Business courses. CKR is an evolving learning package that makes teaching easier and captures IB as practiced today.

Enabling Knowledge Creation
  • Language: en
  • Pages: 305

Enabling Knowledge Creation

When The Knowledge-Creating Company (OUP; nearly 40,000 copies sold) appeared, it was hailed as a landmark work in the field of knowledge management. Now, Enabling Knowledge Creation ventures even further into this all-important territory, showing how firms can generate and nurture ideas by using the concepts introduced in the first book. Weaving together lessons from such international leaders as Siemens, Unilever, Skandia, and Sony, along with their own first-hand consulting experiences, the authors introduce knowledge enabling--the overall set of organizational activities that promote knowledge creation--and demonstrate its power to transform an organization's knowledge into value-creatin...

International Political Economy
  • Language: en
  • Pages: 357

International Political Economy

This book is a comprehensive introduction to the theories and recent debates on international political economy (IPE). It illustrates the theoretical ideas of the discipline and provides an in-depth understanding of regional and global political economy. The book focusses on the functioning of states and the economy within the perspective of world politics. It explores the theories realism, liberalism, liberal interdependence, hegemonic stability and dependency vis-à-vis the contemporary global economic and political scenario. It provides a historical overview of the developments in the field and study of IPE, institutions such as the International Monetary Fund, World Bank and World Trade ...

Understanding the Family Business
  • Language: en
  • Pages: 164

Understanding the Family Business

The purpose of this book is to provide readers with an introductory overview of family business, the most prevalent form of business in the world. The differences between family and nonfamily businesses are emphasized in this book. There are several key audiences: As a supplemental text for university undergraduate or graduate level courses such as small business management, introduction to business, entrepreneurship, or family studies. Members of family businesses will benefit from the book as an introduction to the unique nature of family businesses. Professional advisors to family firms such as accountants, attorneys, bankers, insurance providers, and financial services professionals may ...

The Leadership Book ePub
  • Language: en
  • Pages: 236

The Leadership Book ePub

  • Type: Book
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  • Published: 2013-07-25
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  • Publisher: Pearson UK

THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down: · exactly what the issue is · the challenges it can throw up · key leadership actions for to take · the measures of success · the pitfalls to watch out for · a leadership summary to give a quick overview of the highlights of each issue · cross-references to related issues A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.