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In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, streng...
A reexamination of Austen’s unpublished writings that uncovers their continuity with her celebrated novels—and that challenges distinctions between her “early” and “late” work Jane Austen’s six novels, published toward the end of her short life, represent a body of work that is as brilliant as it is compact. Her earlier writings have routinely been dismissed as mere juvenilia, or stepping stones to mature proficiency and greatness. Austen’s first biographer described them as “childish effusions.” Was he right to do so? Can the novels be definitively separated from the unpublished works? In Jane Austen, Early and Late, Freya Johnston argues that they cannot. Examining the ...
Introducing a dramatic new chapter to American Indian literary history, this book brings to the public for the first time the complete writings of the first known American Indian literary writer, Jane Johnston Schoolcraft (her English name) or Bamewawagezhikaquay (her Ojibwe name), Woman of the Sound the Stars Make Rushing Through the Sky (1800-1842). Beginning as early as 1815, Schoolcraft wrote poems and traditional stories while also translating songs and other Ojibwe texts into English. Her stories were published in adapted, unattributed versions by her husband, Henry Rowe Schoolcraft, a founding figure in American anthropology and folklore, and they became a key source for Longfellow's ...
Communication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic necessity for all organisations today. As the communication and public relations industries continue to grow globally, they offer a dynamic career for those with the right skills and knowledge. Jane Johnston and Leanne Glenny show how strategic communication and public relations plug into the social, economic and political world, creating crucial links between organisations and people. They explain how communication professionals build partnerships, motivate and engage stakeholders, manage content, media and planning, develop reputations, and troubleshoot crisis communication. Strategic Communication is a complete introduction to the fundamentals of communication and public relations for the next decade. It presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication. The authors include examples from around the world, from private sector, public sector and not for profit organisations.
This fully updated new edition offers a comprehensive, accessible, yet rigorous introduction to the study of Early Childhood that will will add value to any Early Childhood Studies course at both foundation and degree level. Addressing both care and education in the Early Years, the book considers a range of multi-disciplinary aspects of Early Childhood; including health, social, educational, psychological and sociological perspectives. Early Childhood Studies engages the reader by providing real-world examples that underpin theoretical perspectives and bring examples to life, while encouraging practitioners to engage in reflective practice by considering their own similar experiences. Key features include: Engaging activities and case studies that bring theory to life Cutting-edge research Practical tasks and advice with points for further reading End of chapter summaries, Reflective Tasks and Study Skills boxes in each chapter Full colour illustrations throughout This core introductory textbook is an indispensable resource for Early Years’ students and professionals, whatever their level of expertise or experience.
Presented in a step-by-step format, this book equips readers with the skills needed to effectively deliver this physiotherapy technique to their clients. Describing the passive, active-assisted and active methods of using Soft Tissue Release, this book will be of use to both practising and studying therapists.
This edition of Gateway to the West has been excerpted from the original numbers, consolidated, and reprinted in two volumes, with added Publisher's Note, Tables of Contents, and indexes, by Genealogical Publishing Co., SInc., Baltimore, MD.
Identify the trains of the world. Covers over 500 of the trains that you are ever likely to see.
A malevolent entity known as the "Bell Witch" terrorized a pioneer Tennessee family from 1817 to 1821, predicting the future, singing hymns, cursing the preachers, beating the children, and killing John Bell, the patriarch. The characters and events were real. People from all walks of life--farmers, doctors, lawyers, and even preachers--witnessed and documented the horrific Bell Witch disturbances. Culminating 22+ years of extensive research, "The Bell Witch: The Full Account" is an essential tool for those wanting to learn more about the world's greatest ghost story. Includes photos, footnotes, end notes, appendices, and a comprehensive index.