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Strategic Marketing Planning
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Handbook of Occupational Safety and Health
Using an interdisciplinary approach, this book presents a wide range of methods and specific criteria for assessing hazard and exposure in the workplace environment, offering ways to reduce these hazards. This text provides coverage of basic risk factors, law-based protection of labor, shaping conditions of occupational safety and ergonomics, psychophysical capabilities of humans in the working environment, and more.
Principles, Methods and Application of Particle Size Analysis
A book exploring particle size analysis of sedimentary deposits.
The Politics of Gender after Socialism
With the collapse of communism, a new world seemed to open for the peoples of East Central Europe. The possibilities this world presented, and the costs it exacted, have been experienced differently by men and women. Susan Gal and Gail Kligman explore these differences through a probing analysis of the role of gender in reshaping politics and social relations since 1989. The authors raise two crucial questions: How are gender relations and ideas about gender shaping political and economic change in the region? And what forms of gender inequality are emerging as a result? The book provides a rich understanding of gender relations and their significance in social and institutional transformati...
Gender Politics and Everyday Life in State Socialist Eastern and Central Europe
This book showcases extensive research on gender under state socialism, examining the subject in terms of state policy and law; sexuality and reproduction; the academy; leisure; the private sphere; the work world; opposition activism; and memory and identity.
Memoir
A compact, pithy guide to the most popular form of life-writing, Memoir: An Introduction provides a primer to the ubiquitous literary form and its many subgenres.
Dermatologic Complications with Body Art
Body piercings, tattoos, and permanent make-up have become very popular as a fashion statement in recent decades. This book guides the reader through the world of body art. An overview is first provided of the history and epidemiology of tattoos and piercings. Subsequent chapters go on to examine in detail the materials and devices used in various forms of body art, and the techniques employed. All relevant risks and potential complications are clearly described with the aid of color illustrations. Special attention is paid to allergic reactions and the management of complications. The closing chapter examines the techniques and devices used for tattoo removal, with a particular focus on the use of different lasers.
Golden & Grey: The Nightmares That Ghosts Have
In addition to continuing their work to stop school bullies, eleven-year-old Tom Golden and Grey Arthur--along with several spectral friends--try to discover why ghosts across England are vanishing.
