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Asking For Trouble
It’s only natural to ask people what they think of your ideas. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience. Trouble is, the asking doesn’t always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can’t trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications. ASKING FOR TROUBLE IS YOUR INDISPENSABLE GUIDE TO ASKING PEOPLE WHAT THEY THINK ______________________________ INSPIRING AND FUNNY! Rita Clifton CBE Incredibly usable and wonderfully readable. A tremendous book. Adam Martin, Managing Director of Tesco Hospitality Enjoyable, provocative and rewarding. Buy this book immediately. Dan Hulse, Chief Strategy Officer, St Lukes
The Man in the Window
A poignant, darkly comic novel by the author of Max Lakeman and the Beautiful Stranger. A disfigured man stays in the safety of his parents' house for 16 years--until a fateful accident causes him to meet the woman who changes his life. "A gentle romantic fantasy of piercing and eccentric beauty".--Boston Globe. Optioned for a film by Scott Rudin (Flatliners).
Tomorrow is a Long Time
Tomorrow Is a Long Time shows the distance that separates aspiration from reality in the quest to end AIDS.
Shots in the Dark
In 1984 it was announced that an AIDS vaccine would be ready for testing in two years. More than 15 years later only one vaccine has made it to a field trial. This text explains the reasons for this slow progress.
Max Lakeman and the Beautiful Stranger
Max Lakeman, an ordinary family man living a tidy, average suburban life, pursues a mysterious seductress conjured up out of his own powerful imagination and secret fantasies
Deliberative Democracy
The contributions in this anthology address tensions that arise between reason and politics in a democracy inspired by the ideal of achieving reasoned agreement among free and equal citizens.
Almost Chimpanzee
The captivating story of how a band of scientists has redrawn the genetic and behavioral lines that separate humans from our nearest cousins In the fall of 2005, a band of researchers cracked the code of the chimpanzee genome and provided a startling new window into the differences between humans and our closest primate cousins. For the past several years, acclaimed Science reporter Jon Cohen has been following the DNA hunt, as well as eye-opening new studies in ape communication, human evolution, disease, diet, and more. In Almost Chimpanzee, Cohen invites us on a captivating scientific journey, taking us behind the scenes in cutting-edge genetics labs, rain forests in Uganda, sanctuaries i...
The Growth of the Italian Economy, 1820-1960
A brief, up-to-date account of Italy's transformation from an agrarian state to an industrial powerhouse.
Color Ontology and Color Science
Leading philosophers and scientists consider what conclusions about color can be drawn when the latest analytic tools are applied to the most sophisticated color science.Philosophers and scientists have long speculated about the nature of color. Atomists such as Democritus thought color to be "conventional," not real; Galileo and other key figures of the Scientific Revolution thought that it was an erroneous projection of our own sensations onto external objects. More recently, philosophers have enriched the debate about color by aligning the most advanced color science with the most sophisticated methods of analytical philosophy. In this volume, leading scientists and philosophers examine n...
Bribery and Corruption Casebook
Real case studies on bribery and corruption written by expert fraud examiners Bribery and Corruption Casebook: The View from Under the Table is a one-of-a-kind collection of actual cases written by the fraud examiners who investigated them. These stories were hand-selected from hundreds of submissions and together form a comprehensive, enlightening and entertaining picture of the many types of bribery and corruption cases in varied industries throughout the world. Each case outlines how the bribe or corruption was engineered, how it was investigated, and how perpetrators were brought to justice Written for fraud investigators, auditors, compliance officers, and corporate lawyers Reflects the recent crackdown on bribery and prosecution of cases under the Foreign Corrupt Practices Act (FCPA) Also by Dr. Joseph T. Wells: Fraud Casebook, Principles of Fraud Examination, and Computer Fraud Casebook This book reveals the dangers of bribery and corruption and the measures that can be taken to prevent it from happening in the first place.
