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Cloze and Coherence
Cloze procedure is a family of testing and teaching methods that leave blanks in discourse and ask examinees to restore the missing elements. Edited and coauthored by award-winning scholars, Cloze and Coherence shows how and why cloze procedure is sensitive to discourse constraints, and it offers a comprehensive theory of semiotics showing what coherence is and reviewing a great deal of cloze research. It traces in particular the history of cloze research pertaining to studies of coherence from Hermann Ebbinghaus in the 1890s to Wilson L. Taylor in the 1950s until today. The research presented here aims to show that cloze scores tend to fall if discourse constraints are disrupted. Also explo...
A Program Development Handbook for the Holistic Assessment of Writing
This book is a major breakthrough for developers of writing assessment programs who must certify the writing competency of undergraduate students. Legislators and accreditation boards across the nation have called for and implemented large scale projects to measure educational outcomes. This single source provides comprehensive information on the history, underlying concepts, and process of conducting a large scale writing assessment program at a specific institution of higher education. The handbook opens with an analysis of the rationale for the assessment of writing during the junior year of the undergraduate curriculum. The authors then turn to a case study of the success of their own in...
Discourse, Communication and the Enterprise
This volume presents research studies that investigate various aspects of corporate communication from the viewpoint of language and discourse, giving special attention to emerging issues and recent developments in times of rapid sociotechnical evolutions. The studies included here are diverse in their outlook, analytical procedures, and objects of enquiry, spanning across various areas of corporate communication, both external and internal, such as corporate image and reputation management, various forms of corporate behaviour, branding at different levels including employer branding, recruiting, and consumer reviews. Similarly diversified are the settings, genres and media analysed, from face-to-face interaction to communication through the press, from traditional websites to social networking sites. All the studies presented in this volume are set in a discourse-analytical framework and share the ultimate purpose of providing new insights into the evolution of communication and discourse practices in the corporate environment, taking account of the most important issues that have attracted researchers’ interest and are still open to debate.
Seeking Identity
"Seeking Identity: Language in Society" looks at how we define and create identity both as individuals and as a society through language. Our language choices reflect not only how we view ourselves, but how we are viewed by society. An individual's identity is reflected in various language construed identities: ethnicity, gender, and cross-cultural/counter cultural. In turn these identities are projected by society on the individual/ethnic group by the language choices society makes in describing and addressing these individuals. In the first section (Language and Identity), an ethnolinguistic approach is used to address the areas of language identity/loyalty, gender, and ethnic pride. Section two (Language and Advertising) looks at how society in turn uses language to relate to different groups by appealing to ethnic pride, language identity, and the power/prestige that using a particular language variety entails. Section three (Language and the Media) explores how the media contributes to our construction of identity. Section four (Language and Discourse) shows how written discourse can appropriate, construct, and parody identity.
Organic and Hybrid Solar Cells
This book delivers a comprehensive evaluation of organic and hybrid solar cells and identifies their fundamental principles and numerous applications. Great attention is given to the charge transport mechanism, donor and acceptor materials, interfacial materials, alternative electrodes, device engineering and physics, and device stability. The authors provide an industrial perspective on the future of photovoltaic technologies.
Oz in Perspective
When moviegoers accompany Dorothy through the gates of the Emerald City, they may think they have discovered all there is to see of Oz--but as real friends of the Wizard know, more lies behind the curtain. The Wonderful Wizard of Oz, on which the 1939 film was based, was only the first of 14 Oz books. Together these works constitute a series rich in allusions to a broad range of literary traditions, including fairy tale, myth, epic, the picaresque novel, and visions of utopia. Reflecting on L. Frank Baum's entire series of full-length Oz books, this study introduces readers to the great folklorist who created not only Dorothy and friends, but countless wonderful characters who still await di...
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Life Enhancing
This inspirational, touching true story of a mother struggling with her child's leukemia serves as wonderful encouragement to families facing a life-threatening illness. Patricia Farouche reaches out to others in her book, Life Enhancing, to help them deal with the effects of long-term sickness in a positive way. She takes the reader through the illness one day at a time, reflecting on her own experiences in a friendly, down-to-earth manner. Humor and hope shine through the words of this heart-warming true story. Ultimately, Life Enhancing is a story of faith, overcoming obstacles, and encouragement for those just beginning the journey with a loved one facing serious illness.
