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Asking For Trouble
It’s only natural to ask people what they think of your ideas. After all, you can’t launch, create or do something of value if you’re not interested in the opinions of your intended audience. Trouble is, the asking doesn’t always help. Learning the lessons from a lifetime of listening, Jon Cohen reveals why you can’t trust what people say and explains why their answers will often lead you astray. Drawing on an extraordinary array of entertaining and inspiring examples, Jon demonstrates how to ask better, listen harder and get closer to the truth. This book will transform your ability to understand what people think, enabling you to develop more imaginative ideas, braver public policy and compelling marketing communications. ASKING FOR TROUBLE IS YOUR INDISPENSABLE GUIDE TO ASKING PEOPLE WHAT THEY THINK ______________________________ INSPIRING AND FUNNY! Rita Clifton CBE Incredibly usable and wonderfully readable. A tremendous book. Adam Martin, Managing Director of Tesco Hospitality Enjoyable, provocative and rewarding. Buy this book immediately. Dan Hulse, Chief Strategy Officer, St Lukes
Swab
Behind the scenes of the rush to create mass Covid testing programs overnight SWAB is the story of how BioReference Laboratories—working with no roadmap, no federal guidance or support, and no prior pandemic experience—established processes to test every imaginable segment of the American public. BioReference rose to national prominence as the “first” on many COVID testing frontiers: New York’ s first drive-through testing site; the exclusive provider for the NBA “Bubble”; the exclusive testing provider for the NFL; the first to perform testing for New York City public schools; testing for the first cruise line (Royal Caribbean) to sail when the CDC order was lifted; the first ...
The Man in the Window
A poignant, darkly comic novel by the author of Max Lakeman and the Beautiful Stranger. A disfigured man stays in the safety of his parents' house for 16 years--until a fateful accident causes him to meet the woman who changes his life. "A gentle romantic fantasy of piercing and eccentric beauty".--Boston Globe. Optioned for a film by Scott Rudin (Flatliners).
The Growth of the Italian Economy, 1820-1960
A brief, up-to-date account of Italy's transformation from an agrarian state to an industrial powerhouse.
Economics and the Historian
These essays provide a thorough introduction to economics for historians. The authors, all eminent scholars, show how to use economic thinking, economic models, and economic methods to enrich historical research. They examine such vital issues as long-term trends, institutions, labor—including an engaging dialogue between a labor historian and a labor economist—international affairs, and money and banking. Scholars and teachers of history will welcome this volume as an introduction and guide to economics, a springboard for their own research, and a lively and provocative source of collateral reading for students at every level. The combined research experience of these authors encompasses many varieties of economics and covers a kaleidoscopic array of nations, subjects, and time periods. All are expert in presenting the insights and complexities of economics to nonspecialist audiences.
Harry's Trees
"Thirty-four-year-old Harry Crane works as an analyst for the US Forest Service. When his wife dies suddenly, he is unable to cope. Leaving his job and his old life behind, Harry makes his way to the remote woods of northeastern Pennsylvania's Endless Mountains, determined to lose himself. But fate intervenes in the form of a fiercely determined young girl named Oriana. She and her mother, Amanda, are struggling to pick up the pieces from their own tragedy. And in Oriana's magical, willful mind, she believes that Harry is the key to righting her world."--
Shots in the Dark
In 1984 it was announced that an AIDS vaccine would be ready for testing in two years. More than 15 years later only one vaccine has made it to a field trial. This text explains the reasons for this slow progress.
Historiography: Foundations
This collection aims to enable the reader to disentangle some of the ambiguities and confusions which have characterized the use of the term 'historiography'.
Joan Robinson
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