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Contagious
Upper Saddle River, N.J. : Creative Homeowner,
Invisible Influence
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
The Catalyst
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"--
Jonah Berger on Viral Marketing
Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course.
Magic Words
A NEXT BIG IDEA CLUB 'MUST-READ' New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams. Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language. But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are ...
Contagious: by Jonah Berger | Summary & Analysis
Some things just explode and go viral, while others remain not so popular. “Contagious: Why Things Catch On” provides a clear elaboration of why things go viral, why people talk about certain products or certain ideas, and why are some online contents really booming and infectious. Clue: It is not advertising, because people now seldom listen to advertisements, although they still listen to their friends. “Contagious: Why Things Catch On” teaches the principles of social transmission and word-of-mouth, complete with techniques for helping words to spread. The book written by a Wharton professor of Marketing, Jonah Berger, will definitely help a group of people who want to get their m...
Summary and Analysis of Contagious: Why Things Catch On
So much to read, so little time? This brief overview of Contagious tells you what you need to know—before or after you read Jonah Berger’s book. Crafted and edited with care, Worth Books set the standard for quality and give you the tools you need to be a well-informed reader. This short summary and analysis of Contagious includes: Historical context Chapter-by-chapter overviews Detailed timeline of key events Important quotes Fascinating trivia Glossary of terms Supporting material to enhance your understanding of the original work About Contagious by Jonah Berger: Contagious: Why Things Catch On examines why certain media goes viral—videos, articles, memes—and others never get shar...
SUMMARY - Contagious: Why Things Catch On By Jonah Berger
* Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how to take advantage of word-of-mouth to create a fashion effect and create a buzz. *You will also learn : how word of mouth is 10 times more effective than advertising; why the potential to get people talking depends not on the subject but on the message; how to launch immediate word of mouth; how to maintain impact over time. *Most trends are born from word of mouth. We then speak of social contagion. *But what does it depend on? At first glance, on the product or service offered, its quality, its price and its usefulness or fun. However, thanks to the research and studies of Professor Jonah Berger, you will see that this is not the case. The most important element is social influence: word of mouth. *Buy now the summary of this book for the modest price of a cup of coffee!
Jonah in the Shadows of Eden
Yitzhak Berger advances a distinctive and markedly original interpretation of the biblical book of Jonah that resolves many of the ambiguities in the text. Berger contends that the Jonah text pulls from many inner-biblical connections, especially ones relating to the Garden of Eden. These connections provide a foundation for Berger's reading of the story, which attributes multiple layers of meaning to this carefully crafted biblical book. Focusing on Jonah's futile quest and his profoundly troubled response to God's view of the sins of humanity, Berger shows how the book paints Jonah as a pacifist no less than as a moralist.
Summary of Jonah Berger's Magic Words
Buy now to get the main key ideas from Jonah Berger's Magic Words “Because” is a magic word. So is “could.” According to marketing professor Jonah Berger, six categories of magic words like these can increase a speaker’s impact. In Magic Words (2023), he explores the profound influence of language on communication, persuasion, and behavior through a blend of personal anecdotes, scientific research, and technological advancements in text analysis. Using Berger’s practical advice on word choice and communication strategies, anyone can enhance their writing and speaking skills. Effective language use is a learnable skill that can help us influence others and better understand the world.
