Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Third-Generation Systems and Intelligent Wireless Networking
Of Non-Wraparound Network Performance -- Wrap-around Network Performance Results -- Performance Results over a LOS Channel -- Performance Results over a Multipath Channel -- Performance over a Multipath Channel using Power Control -- Performance of an AQAM based Network using Power Control -- UTRA, Adaptive Arrays and Adaptive Modulation -- Direct Sequence Code Division Multiple Access -- UMTS Terrestrial Radio Access -- Spreading and Modulation -- Common Pilot Channel -- Power Control -- Uplink Power Control -- Downlink Power Control -- Soft Handover -- Signal-to-Interference plus Noise Ratio Calculations -- Downlink -- Uplink -- Multi-User Detection -- Simulation Results -- Simulation Para...
3G, HSPA and FDD versus TDD Networking
3G, HSPA and FDD versus TDD Networking, Second Edition is the only book that contrasts the network capacity gains that may be achieved with the advent of adaptive antenna arrays and HSDPA-style adaptive modulation techniques in the context of FDD and TDD CDMA cellular networks. In the five years since the first edition of this book was published the wireless landscape has evolved further. The new book addresses the recent developments in the field of HSDPA-style wireless networking, focusing particularly on the issues and challenges of FDD versus TDD networking. These solutions are particularly powerful in shadow-faded scenarios, when the antenna array elements experience correlated, rather ...
The Corporate Blog as an Emerging Genre of Computer-mediated Communication
Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the w...
Eye Can Write
Can you imagine not being able to speak or communicate? The silence, the loneliness, the pain. But, inside you disappear to magical places, and even meet your best friend there. However, most of the time you remain imprisoned within the isolation. Waiting, longing, hoping. Until someone realises your potential and discovers your key, so your unlocking can begin. Now you are free, flying like a wild bird in the open sky. A voice for the voiceless. Jonathan Bryan has severe cerebral palsy, a condition that makes him incapable of voluntary movement or speech. He was locked inside his own mind, aware of the outside world but unable to fully communicate with it until he found a way by using his e...
Blog Schmog
Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic's point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surrounding blogging, enabling you to get a true and accurate picture of blogging's potential as well as its limitations. Inside you'll discover how the blogosphere operates along with real-world advice from blogging experts on how to write an effective, reader-oriented blog.
Groundswell, Expanded and Revised Edition
Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It's an unstoppable groundswell that affects every industry -- yet it's still utterly foreign to most companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and exp...
Using Technology to Sell
"Using Technology to Sell is filled with practical, effective techniques to sell more by leveraging the plethora of tools and information in today’s world. By applying these principles, you'll open more doors, increase your productivity, speed up decisions, and close more deals." --Jill Konrath, author of SNAP Selling and Selling to Big Companies Using Technology to Sell: Tactics to Ratchet Up Results shows salespeople and sales managers the most effective ways to leverage a variety of technologies to increase sales and gain more customers. Topics include making the most of cloud-based customer relationship management software, putting social media to the best use, presenting on three cont...
Friends with Benefits
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more ...
Interactive Marketing
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exe...
Uses of Blogs
Textbook
