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Fundamentals of Public Communication Campaigns
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood cele...
From Child Terrorism to Peace Activism
This book examines the reasons for which children join terrorist movements and how they eventually become peace activists fighting the very crimes that they once committed. The transformation of child terrorists into peace activists has received scant attention from academics and practitioners alike. Particular focus is placed on child jihadism, child terrorism in Africa and Latin America, child separatist terrorism, and White child supremacism. These five groups of child terrorists represent about 80% of the problem across the world. The text serves as a primer for anti-terrorism and peace activism for global social change. It includes original, applied research and features personal accoun...
Terrorism and Communication
Based on the premise that terrorism is essentially a message, Terrorism and Communication: A Critical Introduction examines terrorism from a communication perspective—making it the first text to offer a complete picture of the role of communication in terrorist activity. Through the extensive examination of state-of-the-art research on terrorism as well as recent case studies and speech excerpts, communication and terrorism scholar Jonathan Matusitz explores the ways that terrorists communicate messages through actions and discourse. Using a multifaceted approach, he draws valuable insights from relevant disciplines, including mass communication, political communication, and visual communication, as he illustrates the key role that media outlets play in communicating terrorists' objectives and examines the role of global communication channels in both spreading and combating terrorism. This is an essential introduction to understanding what terrorism is, how it functions primarily through communication, how we talk about it, and how we prevent it.
Global Jihad in Muslim and non-Muslim Contexts
This book examines ten reasons for global jihad today. Specifically, the reasons are (1) radicalization, (2) group dynamics and socialization, (3) social alienation, (4) religious motivations, (5) legal motivations, (6) political motivations, (7) a Clash of Civilizations, (8) economic conditions, (9) transformative learning, and (10) outbidding and internal rifts. To investigate these points, all chapters include the historical background, specific case studies (both past and current), statistics, and theoretical approaches to the subject of global jihad. The main purpose of jihad is to achieve global domination—through any means, including violence—and establish the Caliphate. The Caliphate is a Muslim system of world government that seeks to establish a new world order by overthrowing the current order, effectively creating an all-encompassing Islamic state.
Communication in Global Jihad
This book conceptually examines the role of communication in global jihad from multiple perspectives. The main premise is that communication is so vital to the global jihadist movement today that jihadists will use any communicative tool, tactic, or approach to impact or transform people and the public at large. The author explores how and why the benefits of communication are a huge boon to jihadist operations, with jihadists communicating their ideological programs to develop a strong base for undertaking terrorist violence. The use of various information and communication systems and platforms by jihadists exemplifies the most recent progress in the relationship between terrorism, media, ...
Female Terrorism in America
This book provides a comprehensive analysis of female terrorism in America, both past and present. The volume takes a fresh look at women’s actions of left-wing political violence, right-wing political violence, and religious extremist violence (among others). It also examines the multitude of roles that women have played over the past few decades in such organizations (including leadership positions and more passive roles)—not to mention the diverse methods of recruitment, radicalization, and propaganda. The objective of this book is to examine—using a wide range of case studies, facts, statistics, and theoretical methodologies—how collective or personal factors have influenced or r...
Symbolism in Terrorism
The symbolic value of targets is what differentiates terrorism from other forms of extreme violence. Terrorism is designed to inflict deep psychological wounds on an enemy rather than demolish its material ability to fight. The September 11, 2001 attacks, for example, demonstrated the power of symbolism. The World Trade Center was targeted by Al Qaeda because the Twin Towers epitomized Western civilization, U.S. imperialism, financial success, modernity, and freedom. The symbolic character of terrorism is the focus of this textbook. A comprehensive analysis, it incorporates descriptions, definitions, case studies, and theories. Each chapter focuses on a specific dimension of symbolism in ter...
Dissatisfied Customer
The Dissatisfied Customer: How to Achieve the Compensation You Deserve is designed to offer strategies and guidance to dissatisfied customers who wish to seek compensation for their poor customer experiences. Included in this book are various tactics and approaches that are aimed at tackling any given complaint a consumer may have about a company or service. By utilizing these strategic approaches, the dissatisfied consumer can contact a company and successfully receive compensation for the poor service experience. The content and wisdom displayed in this book are drawn from the extensive expertise of the authors, as they have spent ample years working in the realm of customer service. This book will provide the reader with an effective, yet simple manual for seeking compensation for inferior customer experiences.
Tell It to the World
What happens when Broadway goes abroad? Tell It to the World: The Broadway Musical Abroad offers a look at how the Broadway musical travels the world, influencing and even transforming local practices and traditions. It also shows how some of the most innovative, beautiful, and exciting musical theatre is being made outside the United States.
Performance and the Disney Theme Park Experience
This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.
