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Brand Resilience
As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash—by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century. Five Signs that You Need to Pay More Attention to the Possibility of Brand Sabotage: A group of uniformed employees posts embarrassing YouTube videos, in which they display unprofessional attitudes towards their work. One of...
The Technology Fallacy
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology. Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions—but it is not a book about technology. It is about the organizational changes required to harness the power of technology. The authors argue that digital disruption is primarily about people and that effective digital transformation involves changes to organizational dynamics and how work gets done. A focus onl...
The Transformation Myth
In this business bestseller, how companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. Gold Medalist in Business Disruption/Reinvention. When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to "weather the storm" until things go...
The Transformation Myth
How companies can adapt in an era of continuous disruption: a guide to responding to such acute crises as COVID-19. When COVID-19 hit, businesses had to respond almost instantaneously--shifting employees to remote work, repairing broken supply chains, keeping pace with dramatically fluctuating customer demand. They were forced to adapt to a confluence of multiple disruptions inextricably linked to a longer-term, ongoing digital disruption. This book shows that companies that use disruption as an opportunity for innovation emerge from it stronger. Companies that merely attempt to "weather the storm" until things go back to normal (or the next normal), on the other hand, miss an opportunity to...
Forward
Every week thousands of leaders have to guide their teams through a change that they didn't initiate. They do what they can, but too often they feel unprepared and pressed for time. Needing to quickly get the word out, they announce the change through an email and hope for the best. If there's resistance, they increase the frequency and pressure in their messages. Not surprisingly, this rarely works. Dr. Elizabeth Moran is a self-described “change nerd” who guides some of the most successful companies in the world, and /Forward/ outlines her practical, communication-based approach, offering proven advice, actions, and tools to help team leaders navigate their own transformation challenges. Grounded in neuroscience and written with humor, this is the playbook leaders need, complete with beginning-to-end action steps, team and individual conversation guides, and a clear approach to measuring success. Specific chapters help readers tackle some of the toughest and yet most common transformation challenges happening today, like changes that involve job loss, and how to build long-term resilience.
FUNDAMENTALS OF MARKETING-I
Buy FUNDAMENTALS OF MARKETING-I e-Book for B.Com 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur Publication.
Evolvability in Business
Through the unique combination of evolutionary biology and management theory applied to business cases, and keeping in mind that organisations are fundamentally human systems, Goh and Mundra propose organisational evolvability as a new frame to guide enterprise transformation and change. Some of the topics covered in the book include: Understanding the differences between Complicated and Complex; Moving from Planned Change to Emergent Change; Applying principles of evolution to enterprise evolvability, and how to operationalise it using a Sense-Adapt-respond loop; Identifying and addressing Sensemaking gaps; including different approaches to scaling and repaying organisational debt; Measurin...
The Digital Twin
The Digital Twin book is about harnessing the power of technology, business practices, and the digital infrastructure to make revolutionary improvements for the benefit of society. Ninety experts from around the world contributed to summarize four decades of digital advances and successes, and to define the Digital Twin’s potential for the decades ahead. The book describes how Digital Twins will play a key role in specific applications and across important sectors of the global economy, making it a must-read for executives, policymakers, technical leaders, researchers, and students alike. The book consists of thirty-eight chapters that cover Digital Twin concepts, supporting technologies, ...
Trafficking Data
"Trafficking Data argues that the movement of human data across borders for political and financial gain is disenfranchising consumers, eroding national autonomy, and destabilizing sovereignty. Focusing on the United States and China, it traces how US government leadership failures, Silicon Valley's disruption fetish, and Wall Street's addiction to growth have yielded an unprecedented opportunity for Chinese firms to gather data in the United States and quietly send it back to China, and by extension, the Chinese government. Such "data trafficking," as the book names this insidious phenomenon, is enabled by the competing governance models of the world's two largest economies: mass government...
Airimagination
Unprecedented social changes, accelerated by facilitating technologies and the COVID-19 pandemic, are calling for airlines to think deeply and non-conventionally on what will be important to existing and new travelers, as they change their lifestyles. New thinking requires airlines to extend the boundaries of their businesses to go beyond their traditional domains. This need goes beyond the renovation and iteration of conventional products to the transformation of products requiring new ideas and ways to scale them. Examples include the development of cost-effective urban air mobility, intermodal passenger transportation, door-to-door travel that is sustainable, and personalized offers. Airi...
