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Branding Only Works on Cattle
Most people don’t know it yet, but branding is dead. Of course, we need to know about the things we want to buy, but the billions of pounds spent on logos, sponsorships, and jingles have little – if anything – to do with consumer behaviour. For example: -Dinosaur-headed execs in Microsoft ads didn't help sell software. -Citibank's artsy "live richly" billboards didn't prompt a single new account. -United Airlines' animated TV commercials didn't fill more seats on airplanes. In Branding Only Works on Cattle, branding guru Jonathan Salem Baskin reveals that modern consumers are harder to find, more difficult to convince, and even harder to retain. They make decisions based on experience – so what matters isn’t how creative, cool, or memorable the advertising is, but how companies can affect consumer behaviour. Marketing communications, distribution strategies, and customer service are all contributing to the new branding. This book will be the essential guide to understanding and thriving on this new branding dynamic.
The New England Historical and Genealogical Register
Beginning in 1924, Proceedings are incorporated into the Apr. number.
A genealogical dictionary of the first settlers of New England, Volume 4
A genealogical dictionary of our early colonists. Every volume shows three generations of those who came before 1692. Although more than a century has elapsed since the publication of this monumental work, it remains the standard to our day. We do not mean that new information has not been unearthed or that the work is free from errors, but Savage had just the peculiar qualifications necessary. He was so persistent in gathering data and so conservative in his use of them, that a statement made on his authority bears great weight. This work has the whole of New England for its field. This is volume 1, covering the surnames S - Z.
Patriotism and Piety
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Corrosion, Wear, Fatigue, and Reliability of Ceramics
This volume provides a one-stop resource, compiling current research on the behavior and reliability of ceramic macro and micro scale systems. It is a collection of papers from The American Ceramic Society s 32nd International Conference on Advanced Ceramics and Composites, January 27-February 1, 2008. Topics include Design and Testing Challenges for Ceramic Joints; Structural Design, Testing and Life Prediction of Monolithic and Composite Components; Mechanical Behavior, Design, and Reliability of Small Scale Systems; Environmental Effects on Mechanical Properties; and more. This is a valuable reference for researchers in ceramics engineering.
