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In the Stars
Which do you follow: your head or your heart? When Sylvie loses the diamond from her late mother's ring, her best friend, Cherise, insists it's a sign that love is about to enter Sylvie's life. Yeah, right. Sylvie doesn't believe in signs -- she only stargazes through her telescope. But she also knows Cherise won't drop it, so to humor her Sylvie agrees to date the next boy who asks. Sure enough, a new guy appears in school, and Sylvie's the object of his affection. Maybe Cherise was right after all? But when the sparks don't fly and Cherise thinks Sylvie's just scared, Sylvie ends up confiding in an old friend. Could finding the perfect guy be as rare as catching a shooting star?
My Three Worlds
Alden Matthews, retired in Florida,. joined a personal life history writing group and began writing essays as Uncle Matt, joining current events with memories in Uncle Matt’s Now and Then. In response to the urging of family and friends he began to recast his memories in chronological order to form this book. The result is a tale of three worlds as he experienced them over a period of some 85 years. It is published with considerable hesitancy now, but in the hope that it will encourage others to go and do likewise. The reader is urged to find and join his or her own writing group and share the memories that mean the most.
The Online Advertising Playbook
Praise for The Online Advertising Playbook "Finally, someone has documented all we know about online advertising and how to do it right. As much as this confirms that online advertising really works, we know that marketers don't always get it right. The ARF's The Online Advertising Playbook provides critical insight on what sticks and what doesn't in online advertising and marketing." —Greg Stuart, CEO and President, Interactive Advertising Bureau and coauthor of What Sticks "The Online Advertising Playbook's principles, case studies, and strategic insights equip marketers with the best knowledge available. It will help your online advertising achieve the full range of marketing objectives...
Millennial Jewish Stars
Highlights how millennial Jewish stars symbolize national politics in US media Jewish stars have longed faced pressure to downplay Jewish identity for fear of alienating wider audiences. But unexpectedly, since the 2000s, many millennial Jewish stars have won stellar success while spotlighting (rather than muting) Jewish identity. In Millennial Jewish Stars, Jonathan Branfman asks: what makes these explicitly Jewish stars so unexpectedly appealing? And what can their surprising success tell us about race, gender, and antisemitism in America? To answer these questions, Branfman offers case studies on six top millennial Jewish stars: the biracial rap superstar Drake, comedic rapper Lil Dicky, ...
When the Headline Is You
Proven strategies for managing all types of media encounters! Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include: A behind-the-scenes look at how news is made Complete guidelines to creating compelling messages Specific messaging formulae for building trust when the news is bad Step-by-step strategies for managing hostile or relentless questions Insider tips on how to identify and handle misleading questions An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.
Premodern Rulers and Postmodern Viewers
Pop culture portrayals of medieval and early modern monarchs are rife with tension between authenticity and modern mores, producing anachronisms such as a feminist Queen Isabel (in RTVE’s Isabel) and a lesbian Queen Christina (in The Girl King). This book examines these anachronisms as a dialogue between premodern and postmodern ideas about gender and sexuality, raising questions of intertemporality, the interpretation of history, and the dangers of presentism. Covering a range of famous and lesser-known European monarchs on screen, from Elizabeth I to Muhammad XII of Granada, this book addresses how the lives of powerful women and men have been mythologized in order to appeal to today’s audiences. The contributors interrogate exactly what is at stake in these portrayals; namely, our understanding of premodern rulers, the gender and sexual ideologies they navigated, and those that we navigate today.
Cornell Magazine
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The Trust Trifecta
Backed by compelling research, tangible examples and personal anecdotes, The Trust Trifecta explores leadership and connection-building through a new lens: communication.
