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Branding Books Across the Ages Hb
- Focus on the dynamic process of branding - Focus on interactions between writers, publishers, critics, and readers - Wide historical scope
The Echo of Die Blechtrommel in Europe
The Echo of Die Blechtrommel in Europe presents an overview and analysis of the critical reception of Günter Grass’s classic novel throughout Europe. Starting from the reviews on its first publication in Germany in 1959, it follows the reception of its translations in Poland, Italy, the UK, The Netherlands, Belgium, France, Finland and Sweden. Press reviews for the general public form the main object of research in this volume. The articles reveal the different roles played by religious, political and ideological matters in the reception of the novel in the respective European countries. The articles, written by specialists from the countries under study, also reveal national differences and resemblances in the institutions of literary life in Europe.
Branding Books Across the Ages
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Cultural Identity and Postmodern Writing
Cultural Identity and Postmodern Writing seeks to ascertain the relationship obtaining between the specific form postmodernism assumes in a given culture, and the national narrative in which that culture traditionally recognizes itself. Theo D'haen provides a general introduction to the issue of "cultural identity and postmodern writing." Jos Joosten and Thomas Vaessens take a look at Dutch literature, and particular Dutch poetry, in relation to "postmodernism." Robert Haak and Andrea Kunne do the same with regard to, respectively, German and Austrian literature, while Roel Daamen turns to Scottish literature. Patricia Krus discusses postmodernism in relation to Caribbean literature, and Kristian van Haesendonck and Nanne Timmer turn their attention to Puerto Rican and Cuban literature, while Adriana Churampi deals with Peruvian literature. Finally, Markha Valenta investigates the roots of the postmodernism debate in the United States. This volume is of interest to all students and scholars of modern and contemporary literature, and to anyone interested in issues of identity as linked to matters of culture.
Literary Prizes and Cultural Transfer
Literary Prizes and Cultural Transfer addresses the multilevel nature of literary and translation prizes, with the aim of expanding our knowledge about them as an international and transnational phenomenon. The contributions to this book analyse the social, institutional, and ideological functions of such prizes. This volume not only looks at famous prizes and celebrities but also lesser known prizes in more peripheral language areas and regions, with a special focus on cultural transmitters and their networks, which play a decisive role in the award industry. Cultural transfer and translations are at the heart of this book and this approach adds a new dimension to the study of literary and ...
Hoera!
"De Taalstaat, de Boekenweek, de winnaars van de Librisprijs: alles wat met de Nederlandse taal en literatuur te maken heeft krijgt volop publieke belangstelling. Vaak positief, zoals het Nationaal Dictee of de campagne ‘Nederland leest’, soms ook kritischer, zoals bij de steeds terugkerende discussies over het schoolexamen Nederlands. Iedereen heeft een mening over het Nederlands en de Nederlandse literatuur. Hoera! Een boek brengt het debat in kaart.Jos Joosten, hoogleraar Nederlandse letterkunde in Nijmegen, belicht het ontstaan van Nederlands als studie. Hij gaat in op misverstanden en vooroordelen (‘Nederlands studeren? Dat spreek je toch al!’) en bekijkt dat alles met een friss...
Life Itself
Life Itself is the first book-length study in English of the great Flemish writer Louis Paul Boon. A.M.A. van den Oever begins by questioning the paradox between Boon's international reputation as a significant innovator of the novel, and the peculiarly reductive biographical interpretations regularly uttered by some of his fellow countrymen and contemporaries. She looks for answers in Boon's misinterpreted "primitive" Flemish and analyzes the so-called refined pseudo-primitive style within both the grotesque tradition (Kafka, van Ostaijen, Gogol) and the skeptical, radical tradition of Nietzsche. In addition, she offers fresh insight into Boon's character Boontje, seen by many as a diminutive for the writer himself, outlining the sublime and slightly sinister relation of this quasi-comical character to its mighty creator.
Tom Lanoye
Monografie over leven en werk van de Vlaamse schrijver (1958- ).
