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Best Practices in Marketing and their Impact on Quality of Life
This book is based on the premise that marketing is central to understanding and advancing companies, businesses, countries, major economic areas and every-day problems. It opposes the view held by some social scientists that the positive effects of marketing in a society are a product of capitalist enterprises and that marketing involves excessive exploitation and is a tool for creating and maintaining their power structures. To illustrate its point, the book examines successful marketing practices with implications for consumers’ quality of life. Its compilation of cases from all over the world provides a unique and concise review of best practices in marketing and their impact on QOL. Each case in the book presents a specific social problem and discusses details of the marketing strategy adopted to resolve it, as well as the results obtained both for society at large and in terms of the citizens’ quality of life. In addition, each case addresses the theoretical background of the specific area of marketing used in the case.
Annual Report
None
Mexican Political Biographies, 1935-2009
"Teresa Lozano Long Institute of Latin American Studies."
Urbanization and Religion in Ancient Central Mexico
Urbanization and Religion in Ancient Central Mexico examines the ways in which urbanization and religion intersected in pre-Columbian central Mexico. It provides a materially informed history of religion and an archaeology of cities that considers religion as a generative force in societal change.
17th International Conference on Soft Computing Models in Industrial and Environmental Applications (SOCO 2022)
This book contains accepted papers presented at SOCO 2022 conference held in the beautiful and historic city of Salamanca (Spain), in September 2022. Soft computing represents a collection or set of computational techniques in machine learning, computer science, and some engineering disciplines, which investigate, simulate, and analyze very complex issues and phenomena. After a thorough peer-review process, the 17th SOCO 2022 International Program Committee selected 64 papers which are published in these conference proceedings and represent an acceptance rate of 60%. In this relevant edition, a particular emphasis was put on the organization of special sessions. Seven special sessions were o...
Entrepreneurial, Innovative and Sustainable Ecosystems
This book presents a multidimensional approach by providing a state of the art on EIS ecosystems, as well as structural and changing dynamics and its impact on citizens’ quality of life. It provides a set of international benchmarking case studies on good practices and initiatives aimed at creating and fostering EIS ecosystems. It shows how these international benchmarks can be replicated to foster the creation of entrepreneurial and innovative units and promote sustainable practices, under an open innovation paradigm, which conjoins the participation of both public and private stakeholders, using co-creation, transparency and participatory budget practices the jointly improve accountability and public management. This book is a true reference guide for scholars, policy makers and practitioners interested on entrepreneurship, public procurement, innovation and sustainability engaged in building EIS ecosystems, which can enhance citizens’ quality of life.
Social Innovation and Entrepreneurship in the Fourth Sector
“The fourth sector” consists of for-benefit organizations that combine market-based approaches of the private sector with the social and environmental aims of the public and non-profit sectors. This book examines successful experiences around the world in entrepreneurship in the fourth sector in recent times. The chapters also reveal the pivotal role of the public sector collaboration with private entities in solving the problems of humanity.
