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1. Conceptos básicos de la gestión contable 2. Gestión contable de las operaciones comerciales 3. Gestión contable del inmovilizado 4. Gestión contable de los activos financieros 5. Gestión contable de los pasivos financieros 6. Gestión contable del patrimonio neto 7. Gestión contable de las operaciones de cierre de ejercicio 8. Obligaciones fiscales y contables de estados financieros 9. Análisis e interpretación de estados financieros 10. La auditoría de cuentas
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La empresa La forma jurídica de la empresa Iniciativa emprendedora y plan de empresa Creación de un pequeño comercio Plan de inversiones de un establecimiento comercial Gestión económica y tesorería Obligaciones fiscales Documentos de compraventa y de cobro y pago La contabilidad en el establecimiento comercial Gestión de los recursos humanos La calidad del servicio al cliente Proyecto final: Creación y puesta en marcha de un pequeño comercio
As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood. Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.
Remote image capture systems are a key element in efficient and sustainable agriculture nowadays. They are increasingly being used to obtain information of interest from the crops, the soil and the environment. It includes different types of capturing devices: from satellites and drones, to in-field devices; different types of spectral information, from visible RGB images, to multispectral images; different types of applications; and different types of techniques in the areas of image processing, computer vision, pattern recognition and machine learning. This book covers all these aspects, through a series of chapters that describe specific recent applications of these techniques in interesting problems of agricultural engineering.
This book reports on fundamental research, cutting-edge technologies and industrially-relevant applications in biomedical engineering. It covers methods for analysis, modeling and simulation of biological systems, reporting on the development and design of advanced biosensors, nanoparticles and wearable devices. It covers applications in disease monitoring and therapy, tissue engineering, sport and rehabilitation, and telehealth. It also reports on engineering methods for improving and monitoring medical service, and on advanced robotic applications. Gathering the proceedings of the XLV Congreso Nacional de Ingeniería Biomédica (CNIB2022), organised by the Mexican Society of Biomedical Engineering, this book offers a timely snapshot on technologies and methods in bioengineering, and on challenges related to their practical implementation in the health sector.