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The Experience Economy, Updated Edition
  • Language: en
  • Pages: 392

The Experience Economy, Updated Edition

In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Official Register
  • Language: en
  • Pages: 552

Official Register

  • Type: Book
  • -
  • Published: 1879
  • -
  • Publisher: Unknown

None

Register of Officers and Agents, Civil, Military and Naval [etc]
  • Language: en
  • Pages: 1498

Register of Officers and Agents, Civil, Military and Naval [etc]

  • Type: Book
  • -
  • Published: 1897
  • -
  • Publisher: Unknown

None

Authenticity
  • Language: en
  • Pages: 317

Authenticity

The authors list the five factors that most directly influence customer perceptions: the operational essence of the enterprise, the nature of its offerings, the effects of the organization's heritage, its sense of purpose and its demonstrable body of values.

Official Register of the United States
  • Language: en
  • Pages: 984

Official Register of the United States

  • Type: Book
  • -
  • Published: 1878
  • -
  • Publisher: Unknown

None

Official Register of the United States
  • Language: en
  • Pages: 1494

Official Register of the United States

  • Type: Book
  • -
  • Published: 1897
  • -
  • Publisher: Unknown

None

History of Chicago
  • Language: en
  • Pages: 922

History of Chicago

  • Type: Book
  • -
  • Published: 1886
  • -
  • Publisher: Unknown

None

The Experience Economy
  • Language: en
  • Pages: 276

The Experience Economy

This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.

From the fire of 1871 until 1885
  • Language: en
  • Pages: 932

From the fire of 1871 until 1885

  • Type: Book
  • -
  • Published: 1886
  • -
  • Publisher: Unknown

None

History of Chicago: From the fire of 1871 until 1885
  • Language: en
  • Pages: 922

History of Chicago: From the fire of 1871 until 1885

  • Type: Book
  • -
  • Published: 1886
  • -
  • Publisher: Unknown

None