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The second volume of the book series describes in a compact form the colour canaries and the fascinating breeding of carduelid hybrids. The author gives an overview of the history of genetics and the mechanisms of plumage colouration. The latest scientific findings are included. All currently bred and internationally recognised varieties of colour canaries are described in words and pictures. New are the colour descriptions according to the RAL colour system. Furthermore, there are valuable hints on breeding hybrids between canaries and other carduelids or between different carduelid species. Many mating is discussed and presented with pictures. These topics are rounded off with the necessary hints for participation in exhibitions and bird evaluations. In the appendix you will find a whole series of tables for the most diverse mating between individual canary colours.
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The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative for success in a competitive marketplace. Brand Culture and Identity: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Highlighting a range of topics such as consumer behavior, advertising, and emotional branding, this multi-volume book is ideally designed for business executives, marketing professionals, business managers, academicians, and researchers actively involved in the marketing industry.
This book explores how academia seeks to systematize the changes taking place in radio in its adaptation to the digital era. The individual chapters here investigate the most important issues currently under study by researchers in the medium of radio, tackling such key questions as the future of the radio spectrum, the new commercial radio business models, the function of community radio stations, and the development of university radio stations, amongst others. As such, this volume is integral to an understanding of the compound dimensions of the sound and radio media research currently being carried out in countries as varied as the United Kingdom, Spain, Poland, Finland, Portugal, Brazil and Argentina.
For many humans, birds are the most fascinating group of animals and they are definitely among the best-known and studied organisms. Thanks to global citizen science data, we know that there are some 50 billion individual birds in the world at present, which is about six birds for every human on the planet. Birds have an important role as indicators of the state of the environment, giving them high public value. Human-related global impacts such as climate changes and accelerating urbanization force extant species to continuous adaptations, population modifications, or even outright extinction. This book includes nine chapters covering such topics as bird genetics, the colour of avian plumage, conservation problems, sustainable hunting, habitat disturbance, range expansion and introductions, and long-term bird population changes and challenges. A key chapter explains the genetic rules and reasons why we have continuously more bird species in the world and why we may end up having 7,000 species more than the present 11,000 species.
This volume contains articles on topics within a variety of disciplines: political philosophy, ethics, history of philosophy, formal logic, philosophy of science and technology, as well as philosophical interpretation of literature. It is relevant to philosophers and researchers in these disciplines. It addresses the question of a genuine Latin American local, national and continental cultural identity being a challenge to philosophy.
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
A brand new biography of Liverpool and Premier League superstar, Fernando Torres, based on one-of-a-kind insider interviews with those closest to him ... and the player himself. This is the story of a kid who wanted to be a rock star but who turned into a football god, the idolised and adopted son of 42 million Liverpool fans across the world. From his birth in Madrid through to his winning goal in Euro 2008 and beyond, the book goes ehind the scenes of Torres' life and career to examine what makes the golden boy of football tick as well as kick. Renowned sports journalist Luca Caioli has exclusively interviewed figures from fans to his father, Rafa Benítez to Luís Aragones, Steven Gerrard to Kenny Dalglish, Fabio Capello, and Fernando Torres himself. This unrivalled material will give the real untold story of how The Kid became the King of Europe...
Reputation can be a pivotal factor to potential success throughout one’s academic career. By utilizing available technological assets and tools, professionals can effectively manage their personal brands. Digital Tools for Academic Branding and Self-Promotion is an authoritative reference source for the latest research on the interrelationship between digital branding and academic reputation. Showcasing relevant digital platforms and techniques, this book is a compendium of vital material for academics, professionals, practitioners, and marketers interested in effective reputation management.