Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Best Practices in Hospitality and Tourism Marketing and Management
This volume analyses the positive effects that tourism generates on resident’s quality of life, and how this influences tourists’ quality of life as they enjoy an enriching experience in the destination they visit. It provides significant theoretical and empirical contributions, as well as, case studies related to quality of life in hospitality and tourism marketing and management. This volume is the result of the effort that many researchers from all over the world have done to spread some new light on this outstanding research line and add knowledge on the relationship between tourism and quality of life of both residents and tourists. This last is highlighted as a fundamental factor to take into account for the development of new tourism practices. This volume is a true reference for researchers, students and professionals working in tourism marketing and management.
Slow Tourism, Food and Cities
Slow Food began in the late 1980s as a response to the spread of fast food establishments and as a larger statement against globalization and the perceived deterioration of modern life. Since then, slow practices have permeated into other areas, including cities and territories and travel and tourism. This book provides an in-depth examination of slow food, tourism and cities, demonstrating how these elements are intertwined with one other as part of the modern search for "the good life." Part 1 locates the slow concept within the larger social setting of modernity and investigates claims made by the slow movement, examining aesthetic and instrumental values inherent to it. Part 2 explores t...
Sustainability in Innovation and Entrepreneurship
This book provides a richly illustrated study of sustainability, innovation and entrepreneurship. Specifically, it examines the ways in which governmental policies and practices modify the social conditions necessary to promote innovation in businesses and by so doing impact economic development. Exploring topics such as green innovation, green customer capital, smart cities, green entrepreneurship and environmental responsibility, this book presents some of the most current research and best practices in the field. In today’s global economy, strategies, policies and practices that address the negative effects of human activity on the environment need to be incorporated into the business f...
XXXI CONGRESO DE MARKETING AEMARK 2019
XXXI Congreso Internacional de Marketing AEMARK 2019 en Cáceres, organizado por los profesores del Área de Comercialización e Investigación de Mercados de la Universidad de Extremadura (UEx) y la Asociación Española de Marketing Académico y Profesional AEMARK. El comité organizador de AEMARK19 se plantea varios retos para una edición que supone la puerta a la cuarta década de vida de los congresos de marketing, uno de los eventos académicos y científicos en el ámbito del management con más trayectoria en España. El primero no puede ser otro que mantener el excelente nivel científico de los trabajos que se presenten, que como en ediciones anteriores requerirá de un esfuerzo d...
European Journal of Tourism Research
The European Journal of Tourism Research is an interdisciplinary scientific journal in the field of tourism, published by Varna University of Management, Bulgaria. Its aim is to provide a platform for discussion of theoretical and empirical problems in tourism. Publications from all fields, connected with tourism such as management, marketing, sociology, psychology, geography, political sciences, mathematics, statistics, anthropology, culture, information technologies and others are invited. The journal is open to all researchers. Young researchers and authors from Central and Eastern Europe are encouraged to submit their contributions. Regular Articles in the European Journal of Tourism Res...
Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during December 1–3, 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Bio-inspired Modeling of Cognitive Tasks
The first of a two-volume set, this book constitutes the refereed proceedings of the Second International Work-Conference on the Interplay between Natural and Artificial Computation, IWINAC 2007, held in La Manga del Mar Menor, Spain in June 2007. It includes all the contributions mainly related with theoretical, conceptual and methodological aspects linking AI and knowledge engineering with neurophysiology, clinics and cognition.
Natural Resource Sovereignty and the Right to Development in Africa
This book explores the nexus between natural resources ownership and the right to development in Africa. The right to sovereignty over natural resources and the right to development are recognised and protected in an extensive framework of international, regional and domestic instruments. They guarantee people's entitlement to fully and freely utilise their natural resources as a means of subsistence and for economic, social and cultural development. Yet, despite the abundance of natural resources in Africa a majority of the people on the continent remain largely impoverished. This book articulates the central argument that to achieve the right to development in Africa requires appropriate g...
