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Publicidad 360º
Esta publicación es fruto de la reflexión de, fundamentalmente, docentes del ámbito de la comunicación y de la publicidad basada en la necesidad de aunar fuerzas para ofrecer una obra de conjunto que intenta ver la publicidad como un hecho global y no solo aislado de la comunicación comercial. La presente obra profundiza en el valor de la publicidad y su importancia contemporánea, desde una perspectiva holística y con el objetivo de querer ser una publicación didáctica y de reflexión.
The Oxford Handbook of Entertainment Theory
This Handbook provides an overview of psychology-based research on media entertainment that investigates how media users are drawn into and affected by entertaining media experiences. The 41 chapters introduce field-defining and emerging theories and demonstrate their application to old and new media and a wide range of media contents.
The Routledge Handbook of Positive Communication
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.
The Routledge Handbook of Nonprofit Communication
This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.
Annual Report
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Hyperborder
Roving vigilantes, fear-mongering politicians, hysterical pundits, and the looming shadow of a seven hundred-mile-long fence: the US–Mexican border is one of the most complex and dynamic areas on the planet today. Hyperborder provides the most nuanced portrait yet of this dynamic region. Author Fernando Romero presents a multidisciplinary perspective informed by interviews with numerous academics, researchers, and organizations. Provocatively designed in the style of other kinetic large-scale studies like Rem Koolhaas's Content and Bruce Mau’s Massive Change, Hyperborder is an exhaustively researched report from the front lines of the border debate.
Autobiographical Writings on Mexico
This is the definitive bibliography of autobiographical writings on Mexico. The book incorporates works by Mexicans and foreigners, with authors ranging from disinherited peasants, women, servants and revolutionaries to more famous painters, writers, singers, journalists and politicians. Primary sources of historic and artistic value, the writings listed provide multiple perspectives on Mexico's past and give clues to a national Mexican identity. This work presents 1,850 entries, including autobiographies, memoirs, collections of letters, diaries, oral autobiographies, interviews, and autobiographical novels and essays. Over 1,500 entries list works from native-born Mexicans written between 1691 and 2003. Entries include basic bibliographical data, genre, author's life dates, narrative dates, available translations into English, and annotation. The bibliography is indexed by author, title and subject, and appendices provide a chronological listing of works and a list of selected outstanding autobiographies.
The Mexican Filmography, 1916 through 2001
Mexican cinema has largely been overlooked by international film scholars because of a lack of English-language information and the fact that Spanish-language information was difficult to find and often out of date. This comprehensive filmography helps fill the need. Arranged by year of release and then by title, the filmography contains entries that include basic information (film and translated title, production company, genre, director, cast), a plot summary, and additional information about the film. Inclusion criteria: a film must be a Mexican production or co-production, feature length (one hour or more, silent films excepted), fictional (documentaries and compilation films are not included unless the topic relates to Mexican cinema; some docudramas and films with recreated or staged scenes are included), and theatrically released or intended for theatrical release.
