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El Plan de Marketing en la Pyme
Está escrito por el autor del libro más vendido en el mundo hispanoparlante ("El plan de marketing en la práctica", del que se han publicado 12 ediciones comerciales, en 13 años), sensibilizado por la necesidad de apoyar a las pymes a salir de la terrible situación por la que están atravesando, desea compartir con sus gestores esta "terapia" (el plan de marketing) que está aplicando con éxito en su pequeña empresa de consultoría (SDV Consultores). Sainz de Vicuña está convencido de que hay muchas razones para pensar que el plan de marketing es totalmente necesario para la supervivencia de las pymes. Es más, señala que está constatado que quien utiliza adecuadamente el plan de marketing aumenta la rentabilidad de su empresa, ya que éste le obliga a hacer una vigilancia más sistemática de la evolución del mercado, aumenta la capacidad de reacción ante los imprevistos y, en momentos de crisis, funciona como brújula.
La distribución comercial : Opciones estratégicas
Este libro viene a responder a la necesidad de una gestión eficiente y moderna por parte de las empresas de distribución comercial, acorde con un mercado formado por unos consumidores cada vez más exigentes e informados. ÍNDICE - Tipologías de comercio (I y II). - Procesos de cambio en el comercio detallista. - Evolución y tendencias. - Los protagonistas del sector. - La Administración. - Comercio tradicional. - Empresas de distribución. - Proveedores.
Innovar con éxito
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Self Portrait in Green
'NDiaye is a hypnotic storyteller with an unflinching understanding of the rock-bottom reality of most people's life.' New York Times ' One of France's most exciting prose stylists.' The Guardian. Obsessed by her encounters with the mysterious green women, and haunted by the Garonne River, a nameless narrator seeks them out in La Roele, Paris, Marseille, and Ouagadougou. Each encounter reveals different aspects of the women; real or imagined, dead or alive, seductive or suicidal, driving the narrator deeper into her obsession, in this unsettling exploration of identity, memory and paranoia. Self Portrait in Green is the multi-prize winning, Marie NDiaye's brilliant subversion of the memoir. Written in diary entries, with lyrical prose and dreamlike imagery, we start with and return to the river, which mirrors the narrative by posing more questions than it answers.
The Mosquito Bite Author
Originally published in 2011, The Mosquito Bite Author is the seventh novel by the acclaimed Turkish author Barış Bıçakçı. It follows the daily life of an aspiring novelist, Cemil, in the months after he submits his manuscript to a publisher in Istanbul. Living in an unremarkable apartment complex in the outskirts of Ankara, Cemil spends his days going on walks, cooking for his wife, repairing leaks in his neighbor’s bathroom, and having elaborate imaginary conversations in his head with his potential editor about the meaning of life and art. Uncertain of whether his manuscript will be accepted, Cemil wavers between thoughtful meditations on the origin of the universe and the trajectory of political literature in Turkey, panic over his own worth as a writer, and incredulity toward the objects that make up his quiet world in the Ankara suburbs.
Delivering Excellent Service Quality in Aviation
A practical and realistic guide for both external and internal service providers in an aviation context to implementing an effective way to control the service quality as perceived by their customers, Delivering Excellent Service Quality in Aviation is essential for those service providers that are not yet systematically managing their service quality. Offering a step-by-step and easy to understand framework, it also enables those service providers that are already proactively managing their service quality to build new techniques into current practice for maximum effect. By using this guide, decision-making as well as budget and capacity planning can be optimized and justified to any stakeholders in the service operation. Customer satisfaction can be improved considerably over time and, thereby, profits (or budget allocation for internal service providers). Crucially, the improvements the book provides can be systematically measured and easily disseminated throughout the organization, leading to increased levels of motivation amongst staff.
Empty Wardrobes
A previously untranslated classic of Portuguese feminist literature originally published in 1978, Carvalho's Empty Wardrobes introduces English-speaking readers to a forgotten and underappreciated woman writer a la recent publishing sensations Lucia Berlin, Natalia Ginzburg, Ingeborg Bachmann, Silvina Ocampo, and Armonia Somers. Empty Wardrobes is a tightly plotted, highly entertaining read, that, thanks to an ingenious detached narrative technique (one that makes the plot all the more fun to revisit and rethink), is both darkly humorous and devastatingly true.
