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If you have ever flown in an airplane, used electricity from a nuclear power plant, or taken an antibiotic, you have benefited from a brilliant mistake. Schoemaker proveds a practical roadmap for using mistakes to accelerate learning for your organization and yourself.
The IBSS is the essential tool for librarians, university departments, research institutions and any public or private institutions whose work requires access to up-to-date and comprehensive knowledge of the social sciences.
For the Wild Places profiles five of the unsung heroes of the new discipline of conservation biology -- the front-line soldiers of the conservation movement who have dedicated their lives to saving endangered species and habitats. In addition to describing the day-to-day activities of the scientists, author Janet Bohlen explores the wider issues that are ultimately responsible for the success or failure of conservation efforts. In the course of her travels, she came to appreciate the complex interaction of local and global needs, and the reality of the political and social context in which all such efforts take place. In describing the scientists, their lives, and their work, she effectively conveys the fundamental importance and ever-present challenge of a life devoted to protecting the environment.
Today, rarely is a significant land acquisition accomplished without at least one private- and one public-sector participant. This book provides a detailed, inside look at those public- private partnerships.
The global center of gravity in life sciences innovation is rapidly shifting to emerging economies. In The New Players in Life Science Innovation, Tomasz Mroczkowski explains how China and other new economic powers are rapidly gaining leadership positions, and thoroughly assesses the implications. Mroczkowski discusses the sophisticated innovation strategies and reforms these nations have implemented: approaches that don't rely on market forces alone, and are achieving remarkable success. Next, he previews the emerging global "bio-economy," in which life science discoveries will be applied pervasively in markets ranging from health to fuels. As R&D in the West becomes increasingly costly, Mr...
The Eighth Edition of this popular text has been completely revised, reflecting current developments in the field. Drawing on the extensive and unparalleled international marketing experience of its authors, International Marketing takes a comprehensive look at the environment, problems, and practices of today's international marketing arena. This text gives students a real-world taste of this dynamic field, preparing them for entry into the marketing workplace of the 21st century.
Getting at the Source offers a new approach to identifying and evaluating opportunities for reducing solid waste.
The essential book for understanding the challenges and technologies that will shape the next few decades How will we live in the future? And what will the human race become? Will we nurture designer babies, be served by intelligent robots, have personal 3D printers, and grow products on the vine using synthetic biology? Or will shortages of oil, fresh water and other natural resources constrain our lifestyles and lead to industrial decline? In this fascinating guide, futurist Christopher Barnatt examines 25 known challenges and technologies that will help shape the next few decades. From Peak Water to vertical farms, nanotechnology to augmented reality, and electric cars to space travel, a startling picture is painted of future possibilities that no individual or business will be able to ignore. Highlighting life-changing research and innovation from over 250 companies, universities and non-profit organizations around the globe, 25 Things You Need to Know About the Future is a startling, frightening and powerful blueprint for anybody who wants to future gaze or future shape.