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Handbook on Customer Centricity
Drawing on the expertise of leading marketing scholars, this book provides managers and researchers with insights into the fundamentals of customer centricity and how firms can develop it. Customer centricity is not just about segmentation or short-term marketing tactics. Rather, it represents an organization-wide philosophy that focuses on the systematic and continuous alignment of the firm’s internal architecture, strategy, capabilities, and offerings with external customers.
The Post-Pandemic Business Playbook
COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no longer operating as before. This book provides customer-centric based guidance for how businesses should adapt to this new reality, deriving insights from academic research, case studies, interviews, and best practice examples from around the world. As validated by hundreds of top-level executives, its readers will gain a better understanding of why customer behavior has changed so they can use the book’s solutions to navigate through and succeed in the post COVID-19 future.
Marketing Opportunities and Challenges in a Changing Global Marketplace
This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives co...
Diplomatic List
Directory of foreign diplomatic officers in Washington.
Environmental Stressors and OxInflammatory Tissues Responses
Environmental risk factors – noise, air pollution, chemical agents, and ultraviolet radiation – impact human health by contributing to the onset and progression of noncommunicable diseases. Accordingly, there is need for preclinical and clinical studies and comprehensive summary of major findings. This book is a state-of-the-art summary of these myriad severe life stressors. The chapters on the different pollutants focus on disease mechanisms (cardiovascular, neurological and metabolic disorders) and on oxidative stress and inflammation. The editors emphasize emerging mechanisms based on dysregulation of the circadian clock, the microbiome, epigenetic pathways, and cognitive function by environmental stressors, and introduce the exposome concept while highlighting existing research gaps. Key Features: Links various environmental stressors to the incidence of noncommunicable diseases Includes chapters on airborne toxins, chemical pollutants, noise, and ultraviolet radiation stressors Contributions from an international team of leading researchers Summarizes the impacts of stressors on disease mechanisms
Digital Factory for Human-oriented Production Systems
Digital factory is a comprehensive approach providing methodologies, models and tools that support manufacturing enterprises in the rearrangement of their organizational structures to deal with expected changes in manufacturing processes and markets. Digital Factory for Human-oriented Production Systems investigates the impact of the digital factory through a consideration of the entire product/process lifecycle, and the broad network of product engineering, material and component suppliers, manufacturing equipment suppliers, and customers involved in current and next generation manufacturing. It covers the utilization and integration of: human body ergonomics models; production system discr...
Sustainable Excellence in Small and Medium Sized Enterprises
This book is a collection of the up-to-date experience and knowledge about the implementation of sustainable business excellence in a particular context of SMEs. The book uses empirical and practical approach to tackle this issue, which is underdeveloped in the literature. Hence, it could constitute a relevant reference for SMEs managers seeking to manage their operations sustainably, efficiently and resiliently. The book also integrates the smart component to the sustainable business excellence and proves for those who are still skeptical that SMEs could benefit from smart and digital technology in the favor of sustainability and business excellence. Overall, we build on successful initiatives we experienced in real life to guide SMEs in order to be sustainable smart and resilient in the post COVID context which is highly demanding in terms of business excellence and efficiency.
