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In this volume, Dean Shepherd focuses on the varying topics of entrepreneurship unified through conjoint analysis. Although the topic of entrepreneurial decision making is broad, in doing so, he reveals the mechanisms that come into play during the entrepreneurial decision-making process.
La 4è de couv. indique : "Marketing An Introduction introduces students at all levels, undergraduate, postgraduate and professional courses, to marketing concepts. It focuses on how to build profitable customer relationships by encouraging students to apply concepts to real commercial practice through numerous case studies from around the world. Now updated with the last ideas in digital marketing such as big data, analytics and social marketing as well as up-to-date case studies from a range of consumer and industrial brands including Netflix, Aldi, Spotify, Phillips, Renault and Airbus 380, this fourth edition combines the clarity and authority of the Kotler brand within the context of European marketing practice. Marketing An Introduction makes learning and teaching marketing more effective, easier and more enjoyable. The text's approachable style and design are well suited to cater to the enormous variety of students taking introductory marketing classes."
Provides an in-depth examination of the psychological obstacles to learning from entrepreneurial failure and how these can be overcome.
This open access book investigates the inter-relationship between the mind and a potential opportunity to explore the psychology of entrepreneurship. Building on recent research, this book offers a broad scope investigation of the different aspects of what goes on in the mind of the (potential) entrepreneur as he or she considers the pursuit of a potential opportunity, the creation of a new organization, and/or the selection of an entrepreneurial career. This book focuses on individuals as the level of analysis and explores the impact of the organization and the environment only inasmuch as they impact the individual’s cognitions. Readers will learn why some individuals and managers are able to able to identify and successfully act upon opportunities in uncertain environments while others are not. This book applies a cognitive lens to understand individuals’ knowledge, motivation, attention, identity, and emotions in the entrepreneurial process.
These practical books written by members of the British Association of Medical Managers (BAMM) help clinical directors tackle their role as medical managers. They provide information and guidance, to enable their readers to benefit from the sharing of learning, good ideas and best practice
Digital technologies have become a new economic and social force, reshaping traditional business models, strategies, structures, and processes. Digital entrepreneurship, which focuses on creating new ventures and transforming existing businesses by developing novel digital technologies or their novel usage, is seen as a critical pillar for economic growth, job creation, and innovation by many countries. Further, digital technologies have also enabled the growth of the sharing economy, linking owners and users and disrupting the previous dualism of businesses and customers.This volume discusses the management of new technology-based firms and technology projects initiated in academic or industrial contexts. The contributions feature new theoretical concepts, ethical considerations, empirical data analysis (qualitative and quantitative), archival and historical methods, design science approaches, action and field research, as well as management science methods, informatics and cybernetics.
Entrepreneurs and information technology have formed the backbone of the global economy. The growing use of information technology in society and most industries and businesses, as well as the economic convergence of entrepreneurship and innovation, highlights the need for cutting-edge research on entrepreneurship and innovation in the context of information technology. Futuristic Technology Perspectives on Entrepreneurship and Sustainable Innovation provides rigorous and research-based chapters on the formation and implementation of effective strategies and business plans as well as current studies on the nature, process, and practice of entrepreneurship and innovation in the development, implementation, and application of information technology worldwide. Covering topics such as green entrepreneurship, design thinking, and skill building, this premier reference source is an essential resource for entrepreneurs, business leaders and managers, IT managers, technologists, government officials, medical professionals, financial planners, students and educators of higher education, librarians, researchers, and academicians.
Thomas Urquhart McKenzie was born 6 July 1820 in Arboll, Parish of Tarbet, Black Isle, Ross-shire, Scotland. His parents were Robert Bruce Aeneas McKenzie and Harriet Ross. He immigrated to New Zealand in February 1840. He married Margaret Fraser, daughter of Hugh and Catherine McKenzie, 20 June 1842 in Wellington, New Zealand. They later settled in the Lower Rangitikei and operated a farm they named Poyntzfield. They had nineteen children who lived to maturity. Thomas died 16 May 1904. Margaret died 9 April 1909. Descendants lived mainly in New Zealand.
Foucault and Family Relations: Governing from a Distance in Australia analyzes how notions of property ownership were instrumental in maintaining family stability and continuity in rural Australia, outlining how inheritance and divorce laws functioned to govern the internal relationships of families to assist the state to ‘rule from a distance’. Using a selection of Foucault’s ideas on the “family”, sexuality, race, space and economics this books shows how “property” operated as a disciplinary device, which was underpinned by “technical ideas”, such as surveying and cartography. This book uses legal judgments as a form of ethnography to show how property, as a socio-technical device, allowed a degree of local freedom for owners. This aspect of property allowed the state to stimulate ideas of local freedom to assist in “ruling from a distance,” demonstrating how the rural family as a domestic unit became a key field of intervention for the state as the family represented a bridge to larger relationships of power.
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