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Featuring a new introduction by Caldecott Medalist Jerry Pinkney, this much-beloved classic has been carefully restored for a new generation. One of TIME's 100 Best Children's Books of All Time! My House goes walking every day... and rain makes applesauce. Oh, you're just talking silly talk! So begins this award-winning collection of nonsense verse and images. A story-hour favorite since it was first published in 1964, this beloved read-aloud has been carefully remastered to bring back the rich, vivid details of its Caldecott Honor-winning artwork. Featuring an introduction by Caldecott Medalist Jerry Pinkney, Rain Makes Applesauce is popular both as a bedtime story and as a go-to title for elementary teachers of creative writing. Created by the unique team of legendary NASA publicist Julian Scheer and illustration master Marvin Bileck, this influential picture book has inspired artists and writers, as well as young children creating their own nonsense stories, for more than 50 years.
Tweetsie, officially the East Tennessee and Western North Carolina Railroad (ET&WNC), was the first railroad to cross the Blue Ridge. This history and legend provides a loving look at the mountains and their people. It is a delightful story of the best loved of all the doughty little narrow gauges—Tweetsie—the little engine that could, and still does!
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NASA pioneer George M. Low’s remarkable life, accomplishments, and legacy as a key visionary and leader.
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When the Apollo 11 astronauts returned from humanity’s first voyage to the moon in 1969, NASA officials advocated for more ambitious missions. But with the civil rights movement, environmental concerns, the Vietnam War, and other social crises taking up much of the public’s attention, they lacked the support to make those ambitions a reality. Instead, the space agency had to think more modestly and pragmatically, crafting a program that could leverage the excitement of Apollo while promising relevance for average Americans. The resulting initiative, the space shuttle, would become the centerpiece of NASA human space flight activity for forty years, opening opportunities for the public to engage with and participate in space projects in new ways. The People’s Spaceship traces how and why NASA painstakingly connected the vehicle to so many segments of society. Underscoring the successes and challenges endured in the process, Amy Paige Kaminski shares the story of how the space shuttle became an American technological icon.
In 1961 President John F. Kennedy challenged the United States to land a man on the moon and return him safely to Earth before the end of the decade. It seemed like an impossible mission and one that the Russians?who had launched the first satellite and put the first man into Earth orbit?would surely achieve before the Americans. However, the ingenuity, passion, and sacrifice of thousands of ordinary people from all walks of life enabled the space program to meet this extraordinary goal. This is the story of fourteen of those men and women who worked behind the scenes, without fanfare or recognition, to make the Apollo missions successful.
One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations ca...