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B2B Social Selling Strategy
Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals. For many, this has supercharged their sales performance, with empowered teams, faster results, and higher revenues. For others, the challenges of navigating social channels for business can be daunting. Concerns over social media confidence, personal and professional conflicts of interest, and a loss of management control can lead to a lack of action or ineffective modes of engagement. B2B Social Selling Strategy provides a clear framework for identifying the right social channels, connecting with potential and exis...
The Grinning Man
A strange new act has arrived at Trafalgar Fair's freakshow. Who is Grinpayne and how did he get his hideous smile? With the help of an old puppeteer, his pet wolf and a blind girl, Grinpayne's tale is told. When word spreads across the capital, everything changes. Desperate to know the terrible secrets of his mysterious past, Grinpayne leaves his true love behind and embarks on a journey into an even crueller world - the aristocracy. The Grinning Man is a fairy tale love story streaked with pitch-black humour, lashings of Gothic horror and swashbuckling adventure. It opened at Bristol Old Vic in 2016 to great acclaim and transferred to the West End's Trafalgar Studios in 2017 where it achieved cult status and rave reviews. "Defies theatrical convention by keeping its hand on its heart and its tongue in its cheek." - The Guardian "Blackly comic brilliance." - The Telegraph "The best British score in years" - WhatsOnStage
The Hired Man
Set in Cumbria and covering the period from 1898 to the early twenties, this is the powerful saga of John Tallentire, first farm labourer, then coal miner, and his wife Emily. John's struggle to break free from the humiliating status of a 'hired man' is the theme of a novel which has been hailed as a classic of its kind - as meticulously detailed as a social document, as evocative as the writings of Hardy and Lawrence.
Social Media Strategy
Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more. Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media's contribution to the business. Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that...
The Changing MO of the CMO
MaryLee Sachs explores the relationship and increasing blur between the marketing discipline and the public relations profession. How do the two mix? What is their role in a world where the growth of digital and social media has contributed to an increasing lack of control over how brands are perceived? Drawing on the experiences of Chief Marketing Officers (CMOs) from 10 iconic organizations with business and consumer brands across the globe, The Changing MO of the CMO explores how some organizations are making the most of a blended approach to communications and marketing and how CMOs can respond to and prepare for their new responsibilities. It illustrates how PR can provide: ¢ authentic...
Straight
Based on the motion picture Humpday (written & directed in 2009 by Lynn Shelton), Straight is a razor-sharp new comedy from acclaimed writer D. C. Moore about male friendship, sexuality and how the two things can be blurred more easily than one might think . . . Lewis and Waldorf were inseparable at university. Ten years on and a lot has changed. In the middle of a drunken night out, they make a bet that will take their friendship to whole new level. You'll never look at your best friend in the same way again . . . Adapted for the stage by award-winning writer D. C. Moore, author of Town, Honest, Alaska, and The Empire (all published by Methuen Drama) Straight premieres in the Crucible Lyceum Studio, directed by Richard Wilson.
Sales Management for Start-ups and SMEs
Managers and entrepreneurs know they have a great product or service - but they may not know how best to sell it. Useful for nearly any sector or industry, this book is a thoroughly practical guide on how to build an excellent sales organisation, brick by brick. Creating an effective sales organisation is a challenge for many businesses, and it’s easy to waste resources on ineffective approaches. Many MBA and executive education programmes do not cover sales management in any depth. Filling this knowledge gap, this guide will help readers to create their own unique high-performing sales organisation that fits their product and market environment. Evidence-based and field-tested, it will gives answers to critical questions, including: Which sales process should we use? How do we recruit, retain and inspire our sales team? What should we measure, and how should we manage it? What do great sales managers do? Rich with case studies from the author’s 25 years of sales consulting experience, this book will appeal to a wide variety of managers and entrepreneurs who wrestle with the question “How do I grow my business?” from sales directors to start-up founders to MBA students.
Puppetry
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Social Media Strategy
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments. Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media's contribution to your business through: - Identifying and targeting audience segments - M...
Backpacker Magazine's Complete Guide to Outdoor Gear Maintenance and Repair
This book could save you hundreds of dollars on outdoor gear! Don’t retire a jacket just because it’s torn or buy a new tent because the zipper broke. Learn how to fix these problems—and dozens more—and save your money for a dream trip by following the step-by-step gear maintenance and repair instructions in this large trim, color handbook.
