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A Stakeholder Approach to Managing Food
This research anthology explores the concept of food production and supply, from farm gate to plate, bringing together contemporary thinking and research on local, national, and global issues from a stakeholder perspective. A Stakeholder Approach to Managing Food includes a number of sections to represent these challenges, opportunities, conflicts, and cohesions affecting relevant stakeholder groups within food production and supply and their reaction to, engagement with, and co-creation of the food environment. For some, local, national, and global interests may seem at odds. We are in an era of growing and pervasive multi-national corporations, and these corporations have significant influ...
Not All Claps and Cheers
Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions. On the one hand, humor can cause others to like the humorous source more, attract regard, ease conversations, promote expression and the exchange of ideas, introduce new topics of discussion, or smooth interactions. On the other hand, in aggressive forms, humor can halt verbal interactions, modify the usual rules of conversation, communicate critiques, or contribute to the creation of subversive environments. Not All Claps...
British Humour and the Second World War
This book skilfully combines cutting-edge historical research by leading and emerging researchers in the field to investigate the utilization of British humour during the Second World War as well as its legacy in British popular culture. Juliette Pattinson and Linsey Robb bring together case studies that address a variety of situations in which humour was generated, including wartime jokes, films, radio, cartoons and private drawings, as well as post-war recollections, museum exhibitions and television comedy. By adopting an original interpretative framework of various wartime and post-war sites, this books opens up the possibility for a more variegated, richer analysis of Britain's wartime ...
Advances in National Brand and Private Label Marketing
The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing. The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing. This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Shopper Marketing
The shopper marketing methodology is a powerful, complete approach for satisfying target consumer demand at the point of maximum influence, and thereby driving consumers to purchase. It gives companies a far deeper understanding how consumers behave as shoppers, and leverages this intelligence across the entire supply chain to benefit all stakeholders: companies, brands, consumers, retailers, and shoppers. Shopper marketing requires supply chain partners to smoothly integrate complex sets of marketing and sales tools, in order to engage shoppers, build brand equity, and persuade shoppers when they move into "shopping mode." Internally, it also demands deeper coordination of R and D, marketin...
Laugh out Loud: A User’s Guide to Workplace Humor
This book is the first-ever authoritative work on the use and management of humor in the workplace. It is a practical guide for everyone involved: the humorists (‘jokers’), the targets (sometimes ‘victims’), the observers (‘audience’) and most of all the managers who have to ‘set the tone’ and encourage, control and manage humor. Humor is part and parcel of every workplace. However, while it usually demonstrates and fosters a united, happy workforce, it can at times be deeply damaging and divisive. The authors – academics with vast organizational experience and a research-based understanding of humor at work – bring together state-of-the art knowledge of the topic, making...
Consumerism on TV
Presenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely Fabulous, as well as 'reality' television, this book examines the transformations that have occurred in consumer society since its appearance and the ways in which these have been constructed and represented in popular media imagery. With analyses of the ways in which consumerism has played out in society, Consumerism on TV highlights specific aspects of the changing nature of consumerism by way of considerations of gender, sexuality and class, as well as less definable changes such as those to do with the celebration of ostentatious greed or the righteousness of the ’e...
Marketing Strategy
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second editio...
Recontextualizing Humor
Humor may surface in numerous and diverse contexts, which at the same time determine how humor works, its form, and its functions and consequences for interlocutors. Adopting a sociolinguistic and discourse analytic perspective, this study is aligned with approaches to humor exploring the variety of humorous genres, the wide range of sociopragmatic functions of humor, and the more or less dissimilar perceptions speakers may have concerning what humor is, what it means, and how it works. The chapters of this book propose a new theoretical approach to the analysis of humor by bringing context into focus. Furthermore, the study explores how we can teach about humor within a critical literacy framework creating classroom space for everyday humorous texts that are part of students’ social realities, and simultaneously taking into account that humor may yield multiple, disparaging, and often conflicting interpretations. This book is intended to appeal to humor researchers from various disciplines (such as linguistics, media studies, cultural studies, literary studies, sociology, anthropology, folklore) as well as to professionals or researchers in education.
Vejeteryan Beslenme Çeşitleri ve Destinasyon Seçimi
“Seyahat kavramının oluştuğu ilk yıllardan günümüze, seyahat edenlerin sayısı arttıkça, insanların seyahat etme sebepleri de değişmeye başlamıştır. Artık, yiyecek deneyimi yaşamak için seyahat etmenin popüler hale geldiğini söylemek mümkündür. Gastronomi turizmini oluşturan bu seyahatler ile görülmektedir ki, turizm ve yemek birbiri ile oldukça yakın ilişkide bulunan iki kavramdır. Çünkü yemek bir destinasyonun hem imaj hem de çekicilik unsuru olarak görev yapabilmektedir. Et gıdaları veya hayvansal kaynaklardan gıda ürünleri yememenin seçimi ve uygulaması olan vejetaryenizm, yalnızca yeme düzenine yansıyan değil, aynı zamanda yaşam tarzının ve düşüncenin diğer birçok yönünü de kapsayan geniş bir inanç sistemi olarak ifade edilmektedir. Vejetaryen gıda trendleriyle ilgili pazarlama raporları, vejetaryenliğin tüketiciler arasında giderek daha popüler hale geldiğini göstermektedir. Bu sebeple destinasyon seçimi ile vejetaryen beslenme seçimleri arasında bir bağlantı olduğu ve yapılacak pazarlama çalışmalarının bu bağlantıyı göz önünde bulundurması gerektiği bilinmelidir.”
