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Business Development and Marketing for Lawyers
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.
The Everything Job Interview Book
A job interview can be both terrifying and exciting; interviewees are always eager to put their best foot forward and make a great impression. However, many aspects of this fairly typical business procedure have changed in recent times, and job-hopefuls need to change, too! The Everything Job Interview Book, 3rd Edition is the ultimate manual for today's job-hunter, no matter what their work experience includes, with professional advice on: job hunting and networking; how to successfully use social media like Facebook, Twitter, and LinkedIn; pre-interview prep work and practice questions; what to wear, how to prepare, and when to arrive; answering difficult questions honestly and professionally; and post-interview follow-up procedures and etiquette. With new and updated sections on social media, guidance for re-entering the workforce, and networking tips, The Everything Job Interview Book, 3rd Edition is the only book job-hunters need to ace the big interview and hear, "You're hired".
Small Business Sourcebook
A guide to the information services and sources provided to 100 types of small business by associations, consultants, educational programs, franchisers, government agencies, reference works, statisticians, suppliers, trade shows, and venture capital firms.
The Everything Guide to Customer Engagement
Expert advice and strategies for winning--and keeping--customers! Apple, L.L. Bean, Zappos.com, Nordstrom, Lego, Southwest Airlines. All of these extraordinarily successful businesses have one thing in common: They have famously loyal customers. These companies understand that customer engagement is just as important as quality products and services when it comes to customer loyalty and retention. With The Everything Guide to Customer Engagement, you can learn the highly successful strategies that have been working for business all over the world. Inside, you'll find essential information on how you can better: Reach customers in person and online Create a community Build your social media presence Bring in new business Grow your reputation It doesn't matter if your business is large, medium, or small. With this guide, you'll learn the tips and techniques to make your customers and their priorities your number one focus, now and in the future.
Structural Aspects Of Quantum Field Theory (In 2 Volumes)
'The book is primarily addressed to physicists. Nevertheless, as numerous examples are known in which exploration of the land where physics and mathematics overlap (and which quantum field theory definitely belongs to) resulted in important developments in mathematics, many mathematicians may also find this book interesting and even inspiring.'MathSciNetThis book is devoted to the subject of quantum field theory. It is divided into two volumes. The first can serve as a textbook on the main techniques and results of quantum field theory, while the second treats more recent developments, in particular the subject of quantum groups and noncommutative geometry, and their interrelation.The first ...
Structural Aspects Of Quantum Field Theory And Noncommutative Geometry (Second Edition) (In 2 Volumes)
The book is devoted to the subject of quantum field theory. It is divided into two volumes. The first volume can serve as a textbook on main techniques and results of quantum field theory, while the second treats more recent developments, in particular the subject of quantum groups and noncommutative geometry, and their interrelation.The second edition is extended by additional material, mostly concerning the impact of noncommutative geometry on theories beyond the standard model of particle physics, especially the possible role of torsion in the context of the dark matter problem. Furthermore, the text includes a discussion of the Randall-Sundrum model and the Seiberg-Witten equations.
Real Fantasies
Johnston presents an intriguing view of advertising agencies from the inside. Using agency archives, she reconstructs the teamwork of clients, art directors, account executives, copywriters, and photographers. And she goes on to assess how these widely distributed images work in American culture - how they interact with their audience to express, reflect, shape, and challenge social values.
