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Best Practices In Influencer Marketing
The internet and online communications, including social media, have had a marked impact on how businesses in both business-to-consumer (B2C) and business-to-business (B2B) environments engage with their audiences. Paid advertising efforts have, for some companies, taken a back seat to marketing in ways that leverage online communication to influence their audiences – driving people to their websites where they may engage with the brand and, ultimately, make a purchase decision. "Influencer marketing" has become a big buzzword in this new environment. It's a term that refers to leveraging the influence of key people and businesses to support your brand and spread the word about your products and services through their own social channels. Influencer marketing means different things to different people and is approached in a variety of ways. In this book, digital marketing experts share their definitions, best practices and case examples to help you determine whether this form of marketing would work for you and, if so, how to make it happen!
21st Century Secrets to Effective PR
The internet has made the possibility of sharing information about others and their products and services more readily available at significantly less cost than any other form of media exposure. Today's PR, though, is different from the PR of years gone by. Today, it's not only about getting reporters, and other gatekeepers, to cover your story. Today, there are new channels for gaining public exposure – through social media, through blogging, through content creation and curation – all of which serves to boost thought leadership status for yourself or your organization. Traditional advertising, while diminishing in value, is still important and still has the power to influence if done e...
The Everything Guide To Customer Engagement
Successful businesses have one thing in common: they have loyal customers. Customer engagement is as important as quality products and services when it comes to customer loyalty and retention. Pophal shows you strategies that have been working for businesses all over the world.
Business Development and Marketing for Lawyers
Attorneys learn a lot in law school, but one important thing they don't learn much about is marketing. In today's opportunity-laden marketing environment attorneys have many outlets to choose from-which can be both a benefit and a challenge. This book provides an overview of marketing and its implications for attorneys in solo, small, mid-size or even large firm environments. You will learn about the elements of the promotion mix, advantages and disadvantages of each; how to generate publicity and media coverage; the importance of your web site and how to maximize it for effectiveness; how to use social media effectively; developing marketing plans and best practices in business development and networking. Importantly, this book offers a strategic approach to marketing focusing not on "one-off" tactics, but on developing strategies to drive desired outcomes. The practical approach taken will provide you with many key takeaways and action items that you can immediately implement to grow your practice.
EBOOK: Managing Organizational Change: A Multiple Perspectives Approach (ISE)
Providing the Skills to Successfully Manage Change Managing Organizational Change: A Multiple Perspectives Approach, 3e, by Palmer, Dunford, and Buchanan, offers managers a multiple perspectives approach to managing change, which recognizes the variety of ways to facilitate change and reinforces the need for a tailored and creative approach to fit different contexts. The third edition offers timely updates to previous content, while introducing new and emerging trends, developments, themes, debates, and practices.
The Healthcare Executive’s Guide to Navigating the Surgical Suite: A Roadmap to the OR and Perioperative Services
Surgical services carry some of the highest risks and rewards of all healthcare specialties. They also present specific challenges. Those unfamiliar with the surgical suite’s inner workings may struggle to lead and manage this complex and often isolated department. The Healthcare Executive’s Guide to Navigating the Surgical Suite: A Roadmap to the OR and Perioperative Services provides experienced and novice healthcare leaders with the information, leadership structures, and practical strategies needed to successfully oversee both patient outcomes and balance sheets. This book covers contemporary market realities, business challenges, labor requirements, and clinical and operational complexities as it points leaders toward the most pressing issues in strategic surgical services leadership.
Future Trends, Breakthroughs and Innovation in HRM
This book discuss the following potential trends and innovations that could shape the future of HRM: Data-Driven Decision Making: The use of data analytics and artificial intelligence in HRM is expected to continue growing. Remote Work and Hybrid Models: The COVID-19 pandemic accelerated the adoption of remote work. Skills Development and Lifelong Learning: Continuous learning and upskilling are becoming essential due to the rapid pace of technological advancements. Artificial Intelligence (AI) in Recruitment: AI can streamline and improve the recruitment process by automating tasks like resume screening, candidate sourcing, and initial interviews. Gig Economy and Contingent Workforce Management: As the gig economy expands, HRM will need to adapt to manage both traditional employees and contingent workers effectively, ensuring fairness and compliance. Diversity, Equity, and Inclusion (DEI): DEI initiatives are gaining prominence as organizations recognize the importance of creating inclusive workplaces. Employee Experience (EX): HRM is shifting towards focusing on enhancing the overall employee experience.
UGC NET Education Paper II Chapter Wise Notebook | Complete Preparation Guide
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Ebola Vaccine Wars: Introducing Pepper McCallan
David Arnout is the head of a pharmaceutical company named Futuraceutical. His raw ambition drives him on a personal quest to win the race for an Ebola vaccine, anticipating the sales revenue will make him a wealthy man. Does he appreciate the collision course he has created for his colleagues and a terrorist group in hot spots around the world? Will his scheme save lives or destroy them? Joseph "Diji" Owusu survived Ebola in his native Nigerian village but now seeks the truth about the vaccine he and his family received. Will he go to medical school in Austria or be swept up in a revenge mission with BodyTruth Worldwide, an anti-Big Pharma group that has spun out of control? Pepper McCallan is a hardworking mom who doesn't understand why her family and employer, Futuraceutical Company, are under attack. Will she survive the attack? Will her marriage survive? Will she keep her job? Will she be able to help Brent Cahill, a roughhewn U.S. Counterterrorism Agent, solve the terror plot against Futuraceutical as they travel to remote, unfamiliar and often dangerous destinations?
