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Brand Love
The best brands evoke the emotions of their customers by tapping into their hearts and minds. Individuals connect with brands the same way they connect with people. As a marketer, it's your responsibility to cultivate that relationship with your consumers. In this book, marketing and brand strategist Lydia Michael breaks down the process of building culturally inclusive, long-lasting consumer-brand relationships. Brand Love describes how brands appeal to the emotions of their consumers and why everybody benefits when brands earn the love of their customers. The author explains what marketers need to do to make consumers fall for their brands. The book builds on in-depth brand interviews and ...
Hamner Heritage
Nicholas Hamner (d 1703) emigrated from England or Wales and settled in Virginia. Descendants lived in Virginia, Alabama, Texas, and elsewhere.
Forgetful Freddie
Forgetful Freddie is a fun, educational tale of a forgetful squirrel who learns an important lesson about crossing the street correctly. Young children of all ages will laugh and learn with Freddie as he learns his lesson.
Recollections of a Tejano Life
San Antonio native, military veteran, merchant, and mayor pro tem José Antonio Menchaca (1800–1879) was one of only a few Tejano leaders to leave behind an extensive manuscript of recollections. Portions of the document were published in 1907, followed by a “corrected” edition in 1937, but the complete work could not be published without painstaking reconstruction. At last available in its entirety, Menchaca’s book of reminiscences captures the social life, people, and events that shaped the history of Texas’s tumultuous transformation during his lifetime. Highlighting not only Menchaca’s acclaimed military service but also his vigorous defense of Tejanos’ rights, dignity, and...
Plunkett's Real Estate & Construction Industry Almanac 2008: Real Estate & Construction Industry Market Research, Statistics, Trends & Leading Compani
Provides detailed analysis and statistics of all facets of the real estate and construction industry, including architecture, engineering, property management, finance, operations, mortgages, REITs, brokerage, construction and development. Includes profiles of nearly 400 firms.
Plunkett's Almanac of Middle Market Companies 2009
A business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It covers important business sectors, from InfoTech to health care to telecommunications. Profiles of more than 500 leading US middle market companies. Includes business glossary, a listing of business contacts, indexes and database on CD-ROM.
