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Internationalisation
This fourth volume in the Academy of International Business Series examines three main areas of internationalization: the internationalization process, competitive advantage in an international context and international business in emerging markets. The cohesive theme threading through the chapters comprises the twin objectives of assessing the current state-of-the-art research into international business phenomena and looking forward to emerging research themes for the new millenium.
International Business Handbook (RLE International Business)
The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.
Hospitality Branding
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool-all driven by the preeminence of the brand. Chekitan S. Dev's Hospitality Branding brings together the most important insights from the author's many years of research and experience, all in a single volume. Skillfully blending the knowledge of recent history, the wisdom of cutting-edge research, and promise of future trends, this book offers hospitality organizations the advice they need to survive and thrive in today's competitive global business environment.
The Internationalisation Maturity of the Firm
In the 21st century, even small firms can reach customers located in different, often remote, parts of the world. In fact, internationalisation has become a common phenomenon that affects the majority of companies worldwide. Recent research emphasises that there are numerous determinants of a company’s competitive advantage in the international business environment, including product quality, price, and market knowledge. Much less attention, however, has been paid to the role of business relationships. The task of determining the impact of business relationships on performance poses a considerable challenge. In the book, business relationships are operationalised by a set of characteristic...
Central and Eastern Europe and the CIS
Learn about the many economical and political changes in Central and Eastern Europe to stay on top of business! Western academics are being called upon to play a principle role in the redefinition of management education in Central and Eastern Europe and the former USSR. Among the countless ideological, political, and economic issues engendered by the demise of communism throughout the region, myriad challenges in business education have surfaced. Central and Eastern Europe and the CIS provides an insightful background for Western educators who wish to play a part in or simply bear witness to this historic development.This book reveals and documents some of the major educational efforts and ...
Academic Year Abroad 1999
This guide provides descriptions of 2,694 study-abroad opportunities that take place during the academic year and are at least one academic quarter in length. Introductory information provides information on the Institute of International Education (IIE), IIE publications, the use of the guide, abbreviations, planning for study abroad, additional resources for study abroad, and suggestions on how to read study abroad literature. The main body of the guide consists of individual program descriptions arranged geographically by region and country. In addition to specific country and city listings, there is a "worldwide" section for programs that are active in more than one world region. Each listing provides information on: institutional program sponsor, name of the program, program site, subjects of study, eligibility, credit, instructional language and methods, cost, housing, deadline for application, other information, and contact information. An appendix presents statistical data on study abroad. Programs are indexed by sponsoring institutions, consortia, fields of study, special options, and cost ranges. (DB)
Geographic Volume
Yearbook of International Organizations is the most comprehensive reference resource and provides current details of international non-governmental (NGO) and intergovernmental organizations (IGO). Collected, documented and disseminated by the Union of International Associations (UIA), detailed and profound information on international organizations worldwide can be found here, from the United Nations, the ASEAN and the Red Cross to sporting bodies and religious orders. Besides historical and organizational information (e.g. on aims, subject orientation and locations), details on activities, events or publications as well as the most current contact details are included. Integrated are also b...
Marketing Issues in Transitional Economies
As the markets in transitional economies open and grow, major challenges and opportunities arise for multinational firms entering these markets, local firms facing these new competitors, and policymakers seeking to increase the ability of all firms to compete fairly and efficiently. Yet despite the important questions transition economies pose for policymakers and companies seeking to enter and compete in these new markets, there has been a relative absence of systematic research on these concerns. This book seeks to fill a gap in the existing literature by offering a pioneering and comprehensive examination of issues that have developed as markets in transitional economies become more dereg...
Business Marketing
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Diversity Management:
In this book, this author utilizes various concepts, theories, analytical methods, techniques, and practical knowledge and expertise propounded or espoused by scholars and experts with differing worldviews that tend to facilitate the understanding of diversity and diversity management in the ‘global village.’ Some of the perspectives are based on philosophical, ideological, and cultural orientations of scholars, statesmen, and experts from the various geopolitical regions of the world. Some of the discussion may evoke some controversial thought processes that are considered necessary for healthy debate on the issues of diversity and diversity management from interdisciplinary, multidisci...
