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This comprehensive handbook covers all fundamentals of electrochemistry for contemporary applications. It provides a rich presentation of related topics of electrochemistry with a clear focus on energy technologies. It covers all aspects of electrochemistry starting with theoretical concepts and basic laws of thermodynamics, non-equilibrium thermodynamics and multiscale modeling. It further gathers the basic experimental methods such as potentiometry, reference electrodes, ion-sensitive electrodes, voltammetry and amperometry. The contents cover subjects related to mass transport, the electric double layer, ohmic losses and experimentation affecting electrochemical reactions. These aspects o...
This book is a comprehensive introduction to the rapidly developing field of modeling and characterization of PEM fuel cells. It focuses on i) fuel cell performance modeling and performance characterization applicable from single cells to stacks, ii) fundamental and advanced techniques for structural and compositional characterization of fuel cell components and iii) electrocatalyst design. Written by experts in this field, this book is an invaluable tool for graduate students and professionals.
The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source for the latest research findings on the use of theoretical and applied frameworks of brand awareness and culture. Featuring extensive coverage on relevant areas such as consumer behavior, observational research, and brand equity, this publication is an ideal resource for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
This international symposium is devoted to all aspects of research, development, and engineering of proton exchange membrane (PEM) fuel cells and stacks, as well as low-temperature direct-fuel cells. The intention is to bring together the international community working on the subject and to enable effective interactions between research and engineering communities.