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Failing to Succeed
In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India-despite enjoying first-mover advantage-Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else-a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. C...
Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
The business world today is changing enormously due to many factors that affect every element of the business cycle worldwide. From globalization to recession, in addition to other environmental forces, companies today face numerous challenges that have a great impact on business. Among the factors that are affecting the current way business is conducted are the emergence of marketing tools including the internet, internet of things (IoT), virtual reality, mobile applications, social media, electronic word of mouth (eWoM), artificial intelligence, digital marketing, and more that have a great impact not only on customers but also on companies. It is imperative for businesses to embrace the u...
Diabetic Retinopathy
The aim of this book is to provide a comprehensive overview of current concepts in pathogenesis, diagnosis and treatments of diabetic retinopathy. It provides a collection of topics written by excellent authors, covering discussions on advances in understanding of pathophysiology, immunological factors and emerging concepts, relating to clinical aspects and treatment strategies. The contents of the book will not only provide a resource for our knowledge but also improve diagnosis and treatment options for those patients who suffer vision loss due to diabetic retinopathy.
Mechanochemical Processes in Energetic Materials
This book uses experimental and computational methods to rationalize and predict for the first time the relative impact sensitivities of a range of energetic materials. Using knowledge of crystal structures, vibrational properties, energy-transfer mechanisms, and experimentally measured sensitivities, it describes a model that leads to excellent correlation with experimental results in all cases. As such, the book paves the way for a new, fully ab initio approach for the design of safer energetic materials based solely on knowledge of their solid-state structures. Energetic materials (explosives, propellants, gas generators, and pyrotechnics) are defined as materials that release heat and/or gaseous products at a high rate upon stimulus by heat, impact, shock, sparks, etc. They have widespread military and civilian uses, including munitions, mining, quarrying, demolition, emergency signaling, automotive safety, and space exploration. One of their most important properties is sensitivity to accidental initiation during manufacture, transport, storage, and operation, which has important implications for their safe use.
Emerging Technologies for Healthcare
“Emerging Technologies for Healthcare” begins with an IoT-based solution for the automated healthcare sector which is enhanced to provide solutions with advanced deep learning techniques. The book provides feasible solutions through various machine learning approaches and applies them to disease analysis and prediction. An example of this is employing a three-dimensional matrix approach for treating chronic kidney disease, the diagnosis and prognostication of acquired demyelinating syndrome (ADS) and autism spectrum disorder, and the detection of pneumonia. In addition, it provides healthcare solutions for post COVID-19 outbreaks through various suitable approaches, Moreover, a detailed ...
Pharma-Ecology
Pharmaceuticals and personal care products—we can't livewithout them. Can the environment survive with them? Pharmaceutical and personal care products (PPCPs) areincreasingly being recognized as micropollutants. In this context,pharmaceutical products encompass a diverse range of drugs used totreat various illnesses, and personal care products includeeveryday items such as soaps, fragrances, cleaning agents,disinfectants, and similar products. Written for professionals fromdifferent backgrounds, Pharma-Ecology bridges the knowledgeand language gap and critically examines the issue of PPCPmicropollutants and how to best minimize their impact on theenvironment. Organized systematically, it: ...
Don't Think Big. Think Giant
Embark on a transformative journey with Dr. Satish M. Bhavankar, a passionate entrepreneur and mentor with a PhD in Management. Forget cookie-cutter formulas; this book unveils the secrets of turning passion into profit, transforming setbacks into stepping stones, and building startups that defy gravity. Whether you're a wide-eyed dreamer, intrapraneur or an aspiring entrepreneur, let Dr. Bhavankar's scars and triumphs guide you through the exhilarating yet unforgiving terrain of entrepreneurship. Turn the pages and discover the tools to unlock your boundless potential and achieve monumental success. At the helm of the Yenilik Foundation, Dr. Bhavankar spearheads the vision and operational s...
Taxmann’s Transfer Pricing – A Compendium | Collection of incisive & in-depth articles on transfer pricing covered in 2800 Pages by 150 Experts in the form of 75 Articles | Set of 2 Volumes
CTC’s Transfer Pricing – A Compendium is a collection of incisive & in-depth articles on transfer pricing, authored by recognised experts in the field. This book promises to provide the necessary guidance and support to fellow professionals to understand the intricate issues, which have always remained contentious and challenging. The current edition of the compendium is updated, incisive, and covers a broader range of topics. Like its previous edition, this book promises to be another handy tool for the following: • Tax Professionals both in India and Overseas • Judiciary and Tax administrators • Readers who want a useful reference point, both for technical analysis and for unders...
Unboxing Bengaluru
India’s tech/startup industry today is estimated to be worth over $0.5 trillion, employing over 5 million people. And the stage for this incredible ‘tech-tonic’ rise and transformation of the country into the world’s software powerhouse, is Bengaluru. Being the backdrop to this dramatic transition, Bengaluru has changed irrevocably. The city has been through many avatars—pensioner’s paradise, PSU capital, garden city, India’s Silicon city and pub capital. Once known for secure state and federal government jobs, it is now a buzzing startup hub attracting job-seekers from India and abroad. And the new monikers will continue. From ed-tech to health-tech, mobility to EVs, Bengaluru...
Developments and Applications of Enzymes From Thermophilic Microorganisms
Developments and Applications of Enzymes from Thermophilic Microorganisms extensively presents the industrial application of thermophilic/hyperthermophilic enzymes. The book brings thorough and in-depth coverage on the role of these enzymes in a broad range of industries, focusing on present scenarios of these enzymes in biofuel industries, including recent advancements. The use of thermophilic enzymes in 2G biorefineries may enable the whole production process to take place at high temperatures, allowing increased reaction rate and reduced costs. Researchers in biochemistry, microbiology, microbial technology, biotechnology, molecular biology and bioresource technology will benefit from the...
