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Brand Admiration uses deep research on consumer psychology, marketing, consumer engagement and communication to develop a powerful, integrated perspective and innovative approach to brand management. Using numerous real-world examples and backed by research from top notch academics, this book describes how companies can turn a product, service, corporate, person or place brand into one that customers love, trust and respect; in short, how to make a brand admired. The result? Greater brand loyalty, stronger brand advocacy, and higher brand equity. Admired brands grow more revenue in a more efficient way over a longer period of time and with more opportunities for growth. The real power of Bra...
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Walt stood up, slapped his thighs, and began to crow like a cock. 'Bring on the whole German army!' he shouted. 'Bring them on all together, or one at a time. I can whip them all!' The greatest First World War novel to come out of America, Company K is the unforgettable account of one US Marine company, from initial training, through to the trenches in France and post-war rehabilitation. Written in 1933 by a decorated Marine hero, this is an unflinching, visceral depiction of the brutal reality of war.
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