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Trauma Biomechanics
The 2004 World Health Day is dedicated to the theme of road safety by the World Health Organization (WHO) due mostly to the enormous socio economic costs attributed to trafik accidents. More than 140,000 people are injured, 3,000 killed, and 15,000 disabled for life everyday on the world's roads. The field of trauma biomechanics, or injury biomechanics, uses the principles of mechanics to study the response and tolerance level of biological tissues under extreme loading conditions. Through an understanding of mechanical factors that influence the function and structure of human tissues, countermeasures can be developed to alleviate or even eliminate such injuries. This book, Trauma-Biomechan...
Die charakterstarke Marke
Dieses Buch denkt Marke und Branding neu und anders! Es rückt den Unternehmer, die Mitarbeitenden und die Kunden zurück ins Zentrum. Wie kaum jemand zuvor verknüpft Daniel Börnert konsequent und berührend Markencharakter mit Werten. Er beschreibt einen identitätsorientierten Ansatz, der zu einer einzigartigen Marken-Positionierung führt – für große Marken, aber besonders auch für die vielen „Hidden Champions“, KMUs und Startups, die niemand kennt, aber großes Potential haben.In gesättigten Märkten muss eine originäre Komponente die sachliche Markenleistung ergänzen: der Mensch – insbesondere in Form der Markenmacher – ist hier als identitäts- und beziehungsstiftende...
Freshwater Biodiversity
Fresh waters are disproportionately rich in species, and represent global hotspots of biodiversity. However, they are also hotspots of endangerment.
Trauma Biomechanics
Injury is a leading cause of death, hospitalisation and disability world-wide. The World Health Organization predicts that unintentional injuries arising from road traffic incidents will rise to take third place in the rank order of international disease burden by the year 2030. Although these statistics and the associated economic costs are staggering, the effect of unintentional injury and death from trauma is more apparent, and more disturbing, when seen personally. By a young age, nearly everyone in the world, regardless of region, wealth or education, has had a relative or someone that they know killed or disabled in an "accident". The quality of life and financial effects on the injure...
Will Alsop
Focusing on the refreshing process of design with which Will Alsop engages, Tom Porter reveals and traces the process, from public consultation to the privacy of Alsop’s painting studio, from paint to line to model, and in doing so uncovers a treasure trove of ideas for transforming the process of architectural design.
Insect Biotechnology
The book provides a fascinating overview about current and sophisticated developments in applied entomology that are powered by molecular biology and that can be summarized under a novel term: insect biotechnology. By analogy with the application of powerful molecular biological tools in medicine (red biotechnology), plant protection (green biotechnology) and industrial processing (white biotechnology), insect biotechnology (yellow biotechnology) provides novel tools and strategies for human welfare and nutrition. Insect Biotechnology has emerged as a prospering discipline with considerable economic potential, and encompasses the use of insect model organisms and insect-derived molecules in medical research as well as in modern plant protection measures.
Flavor Release
This book examines the physical chemistry of how volatile flavor compounds are released in the mouth and how they correlate with sensory perception. It is an excellent technical reference for flavor release researchers as it establishes the background of this active new area of flavor chemistry and outlines major recent developments.
NMR-based Metabolomics
This book describes the state of the art in the application of NMR spectroscopy to metabolomics and will be a key title for researchers and practitioners.
Fibrosis Research
Leading investigators review the highlights of current fibrosis research and the experimental methodologies used uncover the mechanisms that drive it. In their discussion of research methodologies utilizing cultured cells to model various aspects of the fibrotic response in vitro, the authors describe the isolation, characterization, and propagation of mesenchymal cells, and highlight the similarities and differences between methods that are appropriate for different types of fibroblasts. Approaches for studying collagen gene regulation and TGF-b production are also discussed, along with experimental methodologies utilizing animal models to study the pathogenesis of fibrosis. The protocols follow the successful Methods in Molecular MedicineTM series format, each offering step-by-step laboratory instructions, an introduction outlining the principles behind the technique, lists of the necessary equipment and reagents, and tips on troubleshooting and avoiding known pitfalls.
Retina, Vitreous, Macula
The most comprehensive, state-of-the-art treatise on vitreoretinal-macular disease, written by the leading international authorities in the subspecialty. It features outstanding color photographs throughout the text, and includes coverage of ICG angiography*a new gold standard for diagnostics in macular disease. Outstanding illustrations from the collection of W. Richard Green, MD, illustrate clinicopathologic correlations. The book includes comprehensive coverage of surgical and laser treatments as well.
