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Routledge Handbook of Public Diplomacy
The Routledge Handbook of Public Diplomacy provides a comprehensive overview of public diplomacy and national image and perception management, from the efforts to foster pro-West sentiment during the Cold War to the post-9/11 campaign to "win the hearts and minds" of the Muslim world. Editors Nancy Snow and Philip Taylor present materials on public diplomacy trends in public opinion and cultural diplomacy as well as topical policy issues. The latest research in public relations, credibility, soft power, advertising, and marketing is included and institutional processes and players are identified and analyzed. While the field is dominated by American and British research and developments, the book also includes international research and comparative perspectives from other countries. Published in association with the USC Center on Public Diplomacy at the Annenberg School based at the University of Southern California.
Advertising Education Around the World
"Advertising resides at the hub of most countries' economy, so advertising education is by necessity, a global experience and practice. There are degree programs, tracks, concentrations, specializations or courses in advertising to be found in almost every corner of the globe. Most of them draw, or drew, from programs in the United States, but each of them has its own unique character and hurdles, and each has learned its own lessons. To advance standards everywhere, the hard-learned experiences of educators in one country must be shared with those in other places. This book is a small step toward building a global network among people who share a common interest: advertising." -- Back cover.
International Advertising
This text introduces the challenges and difficulties faced in developing and implementing communications programs for foreign markets, presenting an overview of the cultural, economic, legal, political, and social conditions relevant to international advertising and provides a balance of theoretical and practical perspectives.
Salt Houses
On the eve of her daughter Alia's wedding, Salma reads the girl's future in a cup of coffee dregs. She sees an unsettled life for Alia and her children; she also sees travel, and luck. While she chooses to keep her predictions to herself that day, they will all soon come to pass when the family is up rooted in the wake of the Six-Day War of 1967. Salma is forced to leave her home in Nablus; Alia's brother gets pulled into a politically militarised world he can't escape; and Alia and her gentle-spirited husband move to Kuwait City, where they reluctantly build a life with their three children. When Saddam Hussein invades Kuwait in1990, Alia and her family once again lose their home, their land, and their story as they know it, scattering to Beirut, Paris, Boston, and beyond. Soon Alia's children begin families of their own, once again navigating the burdens (and blessings) of assimilation in foreign cities. Lyrical and heartbreaking, Salt Houses is a remarkable debut novel that challenges and humanises an age-old conflict we might think we understand--one that asks us to confront that most devastating of all truths: you can't go home again.
Miracles and Physics
Two dangers confront the modern Christian regarding the apparent conflict between the role of miracles and the rigors of modern science. First, a naïveté that forces such shallow methods upon the scientific disciplines that the result is the evaporation of both reason and miracles. Second, the inherently irreligious spirit that empties the world of wonder out of homage to an outdated rationalism. Scientist and theologian Stanley Jaki makes a case for recognizing the needs of modern science and of establishing a proper understanding of the miraculous in history.
Advertising Worldwide
Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.
Production and Operations Analysis
This text provides a survey of the analytical methods used to support the functions of production and operations management. This latest edition continues to bring the most thorough coverage of cutting-edge quantitative models used in operations, while presenting it in a clean, easy to understand fashion. There are many new problems both solved and unsolved for students to comprehend the quantitative material of the book. Furthermore, we have enhanced the technology package of this book to have more applied learning of concepts and skills for students. Lastly, technology, such as the internet, ecommerce, etc has been added to reflect the changes in how business is conducted. This text reflects Steve Nahmias' extensive teaching background and experience in both business and engineering schools. .
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