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Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising while examining some of the ethical and social ramifications of advertising in global societies. The book illustrates how issues such as the representation of women and minorities in ads, advertising and children, and advertising in the digital era have relevance to a wider global community. This new edition has been updated to reflect the dramatic changes impacting the field of advertising that have taken place since publication of the first edition. The growing importance of emerging markets is discussed, and new photos are included. The book provides students and scholars with a comprehensive review of the literature on advertising and society and uses practical examples from international media to document how global advertising and global consumer culture operate, making it an indispensable research tool and invaluable for classroom use.
Log Home Living is the oldest, largest and most widely distributed and read publication reaching log home enthusiasts. For 21 years Log Home Living has presented the log home lifestyle through striking editorial, photographic features and informative resources. For more than two decades Log Home Living has offered so much more than a magazine through additional resources–shows, seminars, mail-order bookstore, Web site, and membership organization. That's why the most serious log home buyers choose Log Home Living.
A fresh perspective on the interaction of religious ideals and social change in rural settlements of the Moravian colony of Wachovia.
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. With new chapters on forms of advertising, theories, and concepts, and an emphasis on the role of new technology, this new edition is uniquely positioned to provide detailed overviews of advertising theory. Utilizing McGuire’s persuas...
In 1910, a missionary visitor arrives at Sophiny Mumms convent boarding school in Concord, Kansas. Sophiny is smitten. Her best friend Antoinette Dominguez is notand begins a series of strange behaviors breaking all the rules. From Sophiny she extracts three promises, a trunk exchange, and a staged fight before she elopes. Shortly thereafter, Sophiny learns that the missionary is not who he pretends to be and that her friends elopement has resulted in a mysterious disappearance. Antoinettes puzzling diary gives clues about guardians who cause us to lose our way. The missionary reappears, and Sophiny is launched on a travelers tale of her own to search for her missing friend. In the investigation of puzzling enigmas, Sophiny has to use all the resources of emerging womens rights, family relationships, social networks, the new technologies (telephone, photography, and transportation), and patron saints.
Collection of descendants of Hans Hildebrand Ziegenfuss who lived around 1650 in the Eichsfeld area in Thuringia, Germany. This 3rd Edition contains the data of about 22,000 individuals (as of December 2021). The most recent Data you always can find at my homepage at https://www.ziegenfuss-genealogy.de Keywords: Genealogy, Family tree, Ziegenfuss, Ziegenfuss, Eichsfeld, Ancestry, Marco Born
Energy of Matter, Revised Edition presents the most important intellectual achievements and technical developments that led people to use matter's energy content more efficiently. Supported by full-color illustrations, this updated reference describes the transformation of matter into energy and vice versa. This reference emphasizes the historical context in which major energy development milestones occurred. Energy of Matter, Revised Edition has been designed to help any student or teacher with an interest in the energy mysteries of matter, the relationship between matter and energy, how scientists measure and characterize energy, and how the knowledge and use of energy shaped the course of human civilization. Chapters include: Understanding Energy The Big Bang—Source of All Energy and Matter The Energy of Motion Discovering the Nature of Heat Thermodynamics Harvesting Energy Locked in Fossil Fuels Manipulating Matter's Electromagnetic Properties Discovering Equivalence of Energy and Matter Renewable Energy Resources Hydrogen—The Fuel of Tomorrow.
The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.