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The Human Side of Digital Business Transformation
Master the essential human component of digital transformation In The Human Side of Digital Business Transformation, veteran emerging technology expert Kamales Lardi delivers an essential and practical exploration of the real-world implementation of digital transformation. The book teaches readers how to drive digital business transformation success by addressing a key element – the people side of transformation. This includes managing internal stakeholders, such as leadership teams and employees, as well as external stakeholders, such as customer, partners and supplier. The author provides a proven digital business transformation framework that facilitates the successful execution of new ...
Artificial Intelligence for Business
Explore the applications, opportunities and considerations of AI for business and unlock value and growth for your organization.
Social Media Strategy
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
The WEALTHTECH Book
Get a handle on disruption, innovation and opportunity in investment technology The digital evolution is enabling the creation of sophisticated software solutions that make money management more accessible, affordable and eponymous. Full automation is attractive to investors at an early stage of wealth accumulation, but hybrid models are of interest to investors who control larger amounts of wealth, particularly those who have enough wealth to be able to efficiently diversify their holdings. Investors can now outperform their benchmarks more easily using the latest tech tools. The WEALTHTECH Book is the only comprehensive guide of its kind to the disruption, innovation and opportunity in tec...
The Most Admired Women Leaders in Business 2022
These are the Most Admired Women Leaders in Business 2022. Find out who they are, and find out how you can grow into their role.
The 10 Most Successful Women Entrepreneurs to Watch in 2021
Take a look at the 10 most successful women entrepreneurs to watch in 2021. These are women who are really making a difference in business.
Consultancy, Organizational Development and Change
Organizations are increasingly investing in consulting capabilities to understand what changes they need to make to keep up the pace with the competition and future-proof their business. Consultancy, Organizational Development and Change is a guide for students and internal and external consultants needing to develop the necessary skills to consult in organizational settings where there is a great deal of complexity. It tackles the issues posing the greatest threat to the success of the change programme, including how to adapt to rapidly shifting needs, deal with the emotional and ethical issues that arise and ensure that the managers take full ownership for the change so that 'business as usual' is established. Complete with case studies from the 'Big Four' consultancy groups as well as boutique firms, Consultancy, Organizational Development and Change shows how to identify and execute interventions in a variety of organizational settings to deliver value. It provides guidance on how to develop a value proposition; define, write and present the business case for the proposed interventions; establish credibility and report on the results.
Employee Engagement for Organizational Change
The success of organizational change in a world of increasing volatility is highly dependent on the advocacy of stakeholders. It is the link between strategic decision-making and effective execution, between individual motivation and product innovation, and between delighted customers and growing revenues. Only by engaging stakeholders does change have a chance to be successful. This book presents a coherent and practical view of how organizations might engender engagement with organizational change within their operational, tactical and strategic practices. It does this by providing a comprehensive review of the theoretical and empirical works on engagement and change from a variety of acad...
Management Consultancy for Innovation
This book provides a new perspective on innovation in consultancy firms. Focusing on how consultancy firms can innovate in the modern era, it exposes and discusses key drivers for innovation in the industry. These are broken down into 5 dimensions - or ‘Poles’ - relating to forms of capital (human capital, social capital, and three types of organizational capital) that consultancy firms can use in order to innovate, both for themselves and for their clients. Readers of this book will not only gain insight into the "innovative consultancy" from the perspective of each of these Poles. They will also discover how consultancy firms need to find the right way of connecting these Poles togethe...
Die PR- und Pressefibel
„[...] ich lege eine Werbebotschaft ins Netz, und wenn sie gut gefällt und wenn sie gut verpackt ist, wird sie einfach weitertransportiert, ohne dass man dafür Werbegeld ausgeben muss.“ Die hier genannten Plattformen ermöglichen, mit mehr oder weniger großen Einschränkungen, die Einbindung von Corporate Design und eigenen Medien. Facebook Twitter XING Google+ YouTube Myspace Online-Marketing und E-Commerce Erst seit kurzem haben Unternehmen erkannt, dass das Internet sich aufgrund hoher Kontakt- bzw. Nutzerzahlen optimal als Marketinginstrument und einen zusätzlichen Vertriebsweg anbietet. Die Zeiten, in denen Firmen ihre WWW-Präsenz rein aus Imagegründen entwickelten, sind vorbe...
